Many may think picking up frost shot late is a mistake however, hawk shot increases gold alowing you to build faster, stronger.(So level it quicker) Laning solo the slow is not worthy. Just sit back and farm if they get close volley & they will back off.

Its very easy espacually because of ashes passive(every few seconds her crit chnce increases) So late hit farming is very effective. Just stand around and focus the enemy champ and then late hit minnions.

Ghost & Flash. Flash is a must, since ashe has no abilitys to get her away from the fight fast. Ghost is very worthy, you can use it to chase for that finally kill, or use it to get away when players arn't calling mias and you find three champs on your behind.

Blood thirster x3.> Most will denie that stacking ditto items is worthy but when these 3 items pull off an extra 300 AD by them selves the enemy is the only one to complain. Infinity is a must (The push in crit 200% > 250%) is nessary for her passive. One Phantom is enough increasing movement and attack speed.< I've played this build ending with a 742 AD. that about four turrets attacking you.

Early game your about average, but twenty minutes in and your the quishy player alive (1777 HP at max level) but if theirs a tank on the team, get behind him frost an enemy and go to town. If your being chased down (use ghost) and run away popping off volleys & basic attacks while doing so. When they see their HP drop a quarter by a basic attack they will surley back off. Wait for your tank to get back into the fight and start again.