Hey
+1 from for writing the guide finnaly ^^
I maybe would add a wardpic and maybe consider some other items/skilling orders (as nonbrandplayer ^^)

I think this really depends on the enemy midlaner. Some champs are very hard to zone (e.g. Heimerdinger). For these, you might want to get the long range harrass your W provides in order to avoid taking too much damage from minions and pets. Others are simply countered by Brand in lane (e.g. Katarina), so you can easily walk around their minions for your EQW combo without running the risk of losing the trade.
Nevertheless, for beginners or against better players, skilling E might still be the most efficient and safest way to go, as long as you are not being zoned out of its short range. Conflagration has lower mana costs which is benefitial for players w/o runes or skill spammers.
Thanks for you feedback. I will certainly include this aspect into my guide. If you are okay with it, I would like to quote you.
Greetings

just how i build brand

Just gonna throw in my two cents as someone who has only played Brand a few times.

I think it may be better to rank up E during the laning phase rather than W as it hits a comparable amount of damage and doesn't rely on aiming a skillshot. You can even use it on a burning minion and it spreads to the enemy laner. You can then use your Q to stun them and then land the pillar for maximum damage.

Don't know if my advice is good or not, but it's something to think about I guess. +1

need photo but good

Nice build i agree with the other poster just a few formatting errors other then that amazing all around i love seeing an old school brand build!

Sweet detailed guide! Needs a better format but still an excellent start!