With this build focusing on Brand being the solo, these are my thoughts on playing. Essential Brand relies on hes CDs to do all his damage so in this build i decided the best option would be to max CDR in order to pump out all his damage. Late game i.e. level 18 Blue buff's CDR is 25% so this build maxes out CDR to 40%(in case you didn't know what the hard cap is). This enables you to completely rape people, get out, and repeat process in 6seconds(longest non-ulti CD). This is the first build I have posted so give me your feed back, cause it will be much appreciated. More will be written when i have the time so expect more of an in depth Guide hopefully soon.

Standard Caster Masteries, no real explanation required. Only that I replace Movement speed with EXP to gain levels faster while miding.

This build is pretty self explanitory but End game I replace the icon=Morrello's Evil Tome size=32 Morrello's Evil Tome with something that will be more useful like Lich bane because it essentially becomes useless when considering having blue buff.

And of course a Zonyas Hourglass to help with Super nuke the squishy in team fights.

I choose a standard Mid SS taking Flash and Teleport. I choose flash over Ghost because of its potential to gank, and place skill shot stuns. Ghost does not give enough of a boost to really be effective offensively and when it comes down to team fight YOU WILL be nuked first, Ghost wont help one bit, countless times I have saved myself with flash alone.

Teleport I use to set up ganks and keep constant pressure on the middle lane while still being able to build my items in a timely fashion.

I tried other SS such as ignite and found it to be not very helpful considering you already have an ignite built into your character and most of the time when it comes down to situations where ignite would get you that kill most of the time your passive is enough to secure the kill.