Chogath uses a lot of mana to control his hoes, so I take mana re-gen runes to be ultimate pimp.

I use 0/21/9 specialising in movement speed so he can get to his lane the fastest in order to get to the brush the fastest and pimp slap whoever will join him.

I start off with meki pendant for the sick mana regeneration!
then I build Blood tooth necklance and mejais to snowball like a bouse.
finally I build shurelya's to catch any *****es that might escape your pimp ruling.

I take ghost and clarity.
When you are pounding away at the enemy poppy in lane, you need to be in that ***** 24/7.

I max my silence first, as the old saying goes, "it's consensual if they don't say no" and you 3 second silence means that they cannot say no to the void. They will be filled by the void. The void.