Hello, I'm BossofBlade and I'm here to show you my custom build and guild. I'll explain my item choices, how to play Ashe, laning and late game.

In the start of the game, you want to start with a Doran's Blade and 1 health potion. It's a standard start for most, if not all adcs. After that if your, if your blue team, leash the jungler or watch for invades from the tri-bush. If your red team, leash the jungler or get a deep ward in their red buff or krugs. After your done leashing, invading or warding get to lane. As Ashe you want to stay kinda passive until level 6 because your ulti is your only cc. Ashe's passive makes all auto-attacks slow enemys. So running away and chasing are easy.

Beserker Greaves: movement and attack speed, simple.
Homeguards or Furor: Homeguards for getting out of base or furor to chase people.
Phantom Dancer: attack speed and a little bit of crit.
Blood Thirster: shield and life steal from passive. Helps you sustain in team fights.
Runaan's Hurricane: Works good with Ashe Q:Ranger's Focus
Last Whisper: armor pen and a little bit of attack damage
Infinity Edge: crit and attack damage
Far Sight Orb: shortranged E:Hawkshot

I like to farm until level 6, unless I get a gank or a hard engage.

Usually, for pairing, I look for a support with some kind of cc. Examples of good supports with Ashe are Leona, Thresh, Blizcrank, etc.

Hope you enjoy my build, leave any feedback in the comments.<3