Not Updated For Current Season
The masteries shown here are not yet updated for the current season, the guide author needs to set up the new masteries. As such, they will be different than the masteries you see in-game.
Better than Carry Ranked Games Ashe (and more durable to begin)
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Everyone knows how to play Ashe. There is no new information here regarding that. What is new is how to build her up.
Always call mid, Ashe is among the best mids in the game and you'll need to kill minions at a high rate.
Normal champions earn gold at 1.3/sec. Money Shot Ashe earns at an astonishing 2.7/sec, combined with her Hawk Shot (up to 5 extra gold per kill). The start is slow and you'll need to be patient, but you'll find that before level 6 you are a much more durable Ashe. The goal is to get Philosophers Stone, and Heart of Gold as quick as possible as the gold starts piling up exponentially with each purchase. You may have to neglect your tower as you port back, but its important to get each item as soon as you are able and not wait to buy any of the first 2 gold regen items. Your team will benefit in the long run These items take time to pay themselves back, however, so stacking more than 2 5 gold/10 sec items is not recommended as the payoff will come too late in game. Once you purchase the first BF sword it is smooth sailing and you start to see the effects.
This is a bare bones guide on how to get a ridiculous amount of gold and it fits a medium skilled Ashe player perfectly. In my experience, I was struggling with Ashe and almost moved on until I came up with this. I now can start to carry games and take down enemy tanks with ease. Most of all, remember to be patient and allow time for the tipping point to occur (where the items pay for themselves and you gain pure profit from there).
In the end you want to end up with Boots of Swiftness, Infinity Edge, Phantom Dancer, Youmuu's Ghostblade, Stark's Fervor, and Banshee's Veil.