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Play her aggressively, learn exactly how much damage she can deal and how much she can take. She should be able to outlane 90% of people without a problem. With full Armor Penetration Marks and Quintessences, your Volley and autoattacks are going to do a lot of damage. During laning phase, you should only be harassing with your autoattacks if your enemy is too far forward and if they don't have a significant minion wave. Do NOT use your Volley to farm minions unless it's a setup where that's the only way to get one or more last hits. Volley should be used to harass. Focus on last hitting; you should not be autoattacking minions unless you had just forced the enemy to recall, you know where the other champions are, and the person you'll lane against will lose exp to the tower.
General good laning playing is required. Do NOT facecheck grass randomly, do NOT push and overextend to allow the enemy jungler to gank you, do NOT autoattack, only last hits. DO go back if you're too low. DO call for ganks. DO gank people if you can since you're mid. BUY WARDS.
Once you get your BF Sword, always try to keep a Green Elixir handy if you can afford it. Use it before a teamfight and destroy people with your 50% crit chance and higher attack speed.
The masteries, summoners, The item build I outlined is the GENERAL build for Ashe; it is what you'll do if the enemy team comp has balanced amounts of physical and magical damage. There are several exceptions.
If you lane well enough, you might be able to get your BF sword with only a single Doran's Blade. Take that if possible. Inf Edge will always be your first item. If the enemy team doesn't have too much CC, you should be able to get away with Zerker Greaves rather than Merc Treads. If the enemy team is primarily physical damage, grab a Chainmail instead of a Negatron Cloak. Most of the time, you'll want to grab a Zeal -> Phantom Dancer. If the enemy team has enough tanks however, you should go for a Madred's Bloodrazor rather than a Phantom Dancer. In this situation, you'll need to be more careful in positioning during team fights since you don't get the movespeed from Phantom Dancer.
For your fourth full item, grab either a Last Whisper or a Black Cleaver. The Black Cleaver is better against squishier teams or if your teammates have a lot of physical damage. The Last Whisper is better if you're the only physical carry on your team or if the enemy team has too many tanks for Black Cleaver. With either of these items and the ArPen from your runes, your enemies shouldn't have too much armor mitigating your damage for most of the time.
There are two options for your Negatron Cloak: Banshee's Veil and Quicksilver Sash. If the enemy team has two or more of the following champions: Urgot, Malzahar, Warwick, Mordekaiser, Vladmir, and Zilean, grab a QSS. It'll be useful for cleansing that Suppression ult, +damage ult, or Morde's ult. The Banshee's Veil is better against general casters. Guardian Angel is your last item for lategame.