This Ashe guide is all about maximising AD while balancing it with ATS throughout the build, generally your items will add AD then increase ATS while your runes take care of early game durability. Late game durability isn't much of a problem as long as you stick to the outside of team fights and don't charge/get dragged in (beware Blitzcrank)

Key Terms

AD - Attack Damage
AP - Ability Power
MR - Magic Resist
ATS - Attack Speed
FB - "First Blood"
CC - Crowd Control

Pros Consistent damage output Excellent CC with [volley shot] The [enchanted crystal arrow] is an excellent initiation tool just make sure you don't miss XD

Cons

The runes above are the runes I take with most AD carries:

• Greater Mark of Desolation: a must have rune for most (if not all AD champions), providing the champion with early game damage output.
• Greater Seal of Armor: provides an early game armour boost to survive the early laning stages and ganks.
• Greater Glyph of Scaling Magic Resist: similar reason to Greater Seal of Armor, early boost in MR.
• Greater Quintessence of Attack Damage: gives an AD boost that will synergise well with the Greater Mark of Desolation so your total damage output is increased.

Generally you shouldn't have to deviate from the runes above when using this build but (if you want) you could try using ATS Quints Greater Quintessence of Attack Speed just to gain an early amount of ATS for the laning stages or you could go with Greater Quintessence of Desolation to increase early game armour penetration. Both of these options should help in the laning stages and should allow you to stay ahead of your opponent

The previous problem could also be dealt with by using Greater Quintessence of Movement Speed but this would only prove useful during early game as the double Phantom Dancers and Frost Shot should allow you to catch anyone.

Current Masteries

Current Masteries

The items that I have chosen compliment AD with ATS. Generally you should think in this manner:

• Have I bought an AD item? (e.g. B. F. Sword)
• Buy ATS item (e.g Zeal)

Boots

Your first item purchase should be the Berserker's Greaves, they will give you the early ATS you need to increase the early game AD. You should be able to buy these in one go, as long as you farm safely and maybe kill an enemy, (FB will help further).

If you are being "out-laned" at best purchase the Dagger, this will give your ATS a boost and will close the gold gap towards the Berserker's Greaves.

Early Game Damage

Your next item should be a Vampiric Scepter for laning sustain, you will find that you are focused as the AD Carry and will need to survive longer in-lane to farm.

NOTE - If you are laning well with out it then consider saving the gold for the next step...

Now the Infinity Edge takes a LOT of farm to purchase and "rushing" this item could cost lives (you're own or the support) so after buying a B. F. Sword you should generally go for a Zeal so the damage output is not restricted by the champions base ATS.

Mid Game Damage

If you haven't already. This will increase your lane sustain and the ability to survive that little bit longer in team fights. after that you focus on getting your Infinity Edge as your "crit chance" is increasing, the more damage you can do the better. You should then complete your first Phantom Dancer to increase ATS.

After that setup focus on purchasing a Bloodthirster, this will increase your sustainability, if you see a minion mob...GO AND FARM IT! That will increase your stacks so you can fight for longer

Choice Time!

Your next item will depend on your enemy team composition, there are a few items that will be viable in certain situations.

NOTE - Don't be afraid to ask your team about this

My next choice would generally be a Last Whisper, this is a fairly safe item and will cut through a tank like a piece of cheese :)