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Ashe - Arrow up their ***
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I find that Ashe has it all, she can slow, stun, scout and deal awesome amounts of damage.
Please try the build first before voting and comments would much appreciated.
CD reduction Glyphs
Armor Penetration Quintessence
Obviously armor pents, mana seals because Ashe has low mana pool and you want to be able to spam volley without constantly worrying about mana, CD reduction Glyphs so you are able to use your ult more frequently.
For boots I suggest getting Boots of swiftness, since Ashe is quite a slow character and she needs to be in the fight quickly and chase opponents or needs to get away from enemies since she does not have many escape options.
Next I get Zeal to boost my attack speed and give me that bonus movement speed as well. Will later be turned into Phantom's dancer.
I don't see this in many guides and that is the Black Cleaver. I find the attack speed is a must for ashe to be able to kill squishys and tanks in no time and the damage isn't too bad plus there is that armor reduction which is definitely handy. Then purchase a Vampiric Sceptre for the lifesteal.
Now I change that Zeal into a Phantoms Dancer which will improve your movement and attack speed and a better chance of a critical strike.
For the final damage item I suggest getting The Bloodthirster, and that passive is just amazing how the damage can be increased by killing minions.
Lastly a defensive item so you can last longer in team fights and not be cc as often and that is Banshee's Veil.
Now as you can see I did not include infinity edge... I find that item waay too expensive and the damage is alright but then you lack in attack speed. Simply if you hit twice with 55 damage and once with 80 then obviously the first one is more effective.
Ashe can be a great initiator, she can use her ult to stun someone who over extended and your team can take that person down asap so you have a better outcome when pushing. Also her ult can be defensive, I've had many kills just by Arrowing someone who is by a turret and being stunned until the turret eventually kills him.