Build Guide by Maxtofunator
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Not Updated For Current Season
The masteries shown here are not yet updated for the current season, the guide author needs to set up the new masteries. As such, they will be different than the masteries you see in-game.
Note: The Last Whisper is also very valuable after the Phantom Dancer, but I know most people like getting a B.F. sword right away. Though you're only short 10 AD, but you gain Armor Penetration, so you're really not loosing much by getting it first.
As you barely have any HP, you can sell that dorans blade at any time and buy any HP item you like, as long as it's useful and doesn't have AP on it. But Ghost and Flash are both good for escaping, ontop of volley/frost shot, as long as there aren't too any stuns or slows on the enemy team.
Ashe is a really unique champion because she has her own stun, so you don't need to get either Frozen Mallet or Rylia's. This means you can either get away, or help an ally get away, or chase for kills.
I put masteries into defense for the dodge and a little bit of extra defense, because a little bit can go a long way in the end.
Against heavy tank teams build madred's mid game after your last whisper for even more bonus damage.
In most games, I don't end up building the Infinity Edge, i build whatever is more useful for the situation
Now, as for how to play Ashe. Like I stated above, Ashe is a very squishy champion, but she's a very useful champion to go mid. Her e can scout bushes when someone goes MIA, though it wouldn't see a camping Teemo, or stelath Eve or Twitch, so watch out for that of course. Starting the game, you want to always get your first hit off on the enemy champion, this can do 100+ damage, depending on who you hit, and who you're laning against. Follow up with volley right away,and the enemy should be under half health. Now if you're mid, they're probably back at their tower, but this means they either wasted their potion, or you have lane advantage and can try to stop them from getting gold and xp. If you're top or bottom, try to lane with someone who has a stun or burst damage.
After you recall, never go straight back to the lane, unless your partner needs to recall to. Go hide in the brush on the river and ping whoever you want to take down, get your crit out and volley again, go for the kill. You should have your frost shot by now so activate it if you think you can get the kill, if not let just keep pushing the lane.
Once you hit level 6, use your ulti whenever you can early/mid game. It does a good amount of damage, and can save allies and get them kills. If you shoot it a long distance, it has a 3.5 second stun to whoever you hit, and slows anything around him. So if a lane has 2 melees, you'll hit both of them because they'll be rather close together. Always tell your team the arrows incoming, but of course, the enemy team could say it's incoming as well, but that just means they'll probably go back and you saved them without having to hit them.
Now late game, with this EXACT build, you'll be very squishy, so try to stay towards the back and focus any other DPS they have, because you should be able to shred into them. Or kill the casters as quick as you can, shooting volley to hit as many of them as you can. Like I stated earlier, if you want more survivability, or you're just getting focused too hard, look at their team. If they have tons of CC get merc's treads instead of berserkers greaves, and a banshees veil. If they have heavy DPS, maybe get a ninja tabi, or even a thornmail, sacrifice some of your own damage to help bring down someone when you're getting focused if you get ambushed by them.
By this point, your ulti should only be used for either initiation, or last hit/stopping the enemy from running if you're too far away to hit them with a volley or regular attack.
So, my build for heavy tank teams is+++++against heavy caster teams+++++
and the anti-dps team is+++++
Other spells I liked with ashe are teleport if you're mid to get back faster if your tower is being pushed, and ignite and exhaust. Those two are very common among dps/nukes for obvious reasons, but because of how squishy ashe is at every point in the game, i prefer to use ghost and flash, because either one, or even a combination of the two can save you more times than you can imagine.