Use it to counterward if you see your enemy chuck down a ward somewhere. This way you get 25 gold, they lose 75g, and you now know for sure they have no ward there, which lets your jungler camp in a side bush and know that the enemy has no vision of him.
Alternatively just throw it down when Akali shrouds or something.
I use a simalar build. I use 5 healthpots+4 sight wards. I use the build above when fighting stealthed champs (Such as akali, as noted above) or they have a jungler such as shaco.
Full list of reasonable starts are listed here. Not sure how to bump.
Alternatively just throw it down when Akali shrouds or something.