Hiya! this is my very first build and im mainly making it out of boredom waiting for my team to queue up for a match! this is a very basic ashe build and guide mainly targeting newer summoners. or veterans looking for more insight.

For the first item bought, id suggest a Doran's Blade simply for that health boost and small amount of lifesteal. Surprisingly that 3% lifesteal goes very far while laning. By my first B, i generally have enough money for Berserker's Greaves. IF i dont i get boots and a dagger if i can afford that. I choose these boots instead of Boots of Swiftness because by the time i need the movement speed, i already have a Zeal and the extra attack speed is nice as well. I do get the Zeal after i get my boots and a B.F. Sword after the Zeal. I go ahead and finish Infinity Edge as soon as i can and then finish the Phantom Dancer right after. I then get a B.F. Sword for The Black Cleaver. I get a black cleaver because it has incredible armor pen. I get a Vampiric Scepter or Emblem of Valour to start off the Stark's Fervor and the Recurve bow after that and then finish it off. i end my build with Cloak and Dagger for the extra tenacity and attack speed.

With this build right here, I have literally 3 shot a Master Yi and a Trynd before he uses Undying Rage. Just a side note. (: both Equipped with a thornmail.

For runes i get:
Greater Mark of Desolation for Armor Pen.
Greater Seal of Clarity for Mana Regen since ashe is very mana hungry in the beginning levels.
Greater Glyph of Focus or Celerity for Cooldown Reduction either per level or flat.
Greater Quintessence of Desolation for that Armor Pen.

Farming is simple. What i do is attack the minions with my auto attack or Volley. but i mainly save Volley for when i can get a hit or 2 on the enemy champion.