Not Updated For Current Season
Basically I set up all my runes for attack speed, because with WW's passive It grants more HP, especially early game. I have a +30% Attack speed before the game starts. Putting me at about a .9 Attacks Per Second Right out of the gate.
Just how I play. I started with a jungle build, myself. then adjusted it to DPS over time and it works for me. I like going 24/3/21. Just an example.
Pros / Cons
1v1's and even up to 3v1's are possible. the attack speed and health you get off of attacking keeps you alive longer.
I can become a saviour in team battles.
Other Lifesteal characters put up a fight.
After Phantom Dancer atk speed greatly increases and i can go from level 7 to level 17 without purchasing. and after you get Sword of the Occult and stack it all the way, AD gets in the early 400's.