Ok, apparently anyone can get the bundle. If you don't have Dota2 you get the game, if you have it you get an invite. However, it costs 30€...
http://www.dota2.com/store/?hidecarousel=1&appid=570#cat=0
http://www.dota2.com/store/?hidecarousel=1&appid=570#cat=0
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<Veteran>