There is a retail, boxed copy of the game. I know because I bought it myself way back :) It comes with an unlock code that unlocks a bunch of champions and gives you a bunch of starter points to spend. I believe it is actually different from the pack offered in the game's own store, unless they changed that. So you could buy the retail copy AND the in-store pack and own most of the champions in the game for not much. At least that's how it was then.
Well when stores list games they normally just show the copy text from the back of the box. I'm guessing the copy text just sucks at explaining what's in the box lol... Go to any store you know and search for the game and you'll see similar text. Game Stop, Fry's, etc... Game Stop doesn't seem to say what's in the box either, though the Fry's listing does:
# Collector's Pack Content: One exclusive alternate Champion skin model -Kayle the Judicator; 20 playable Champions; 4 special Summoner Runes; $10 of Riot Points for use in the Store
# Collector's Pack Content: One exclusive alternate Champion skin model -Kayle the Judicator; 20 playable Champions; 4 special Summoner Runes; $10 of Riot Points for use in the Store
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I think it's on sale, lawl.