ok i did some work to it i hope it looks better.

I appriciate the feedback. i understand that the guide sucks aesthetically. I have no idea how to code it to make it look better, but i will try to find out. I am a 1300 elo player so you guys probably know the game better than me. i will make some changes based on your comments and hopefully make it better.

This is my first time commenting on anything so take this with a grain of sand, but I really like the idea behind your guide. I would; however, recommend you looking at a couple of different options.
1) merc treads- you're not looking for max damage as a bruiser bruiser. You're looking for ability to protect and part of that is not getting shut down by cc.
2) wit's end vs. Phantom dancer- phantom dancer is more attack speed, movement and crit chance, but wit's end is still great attack speed plus mr and 42 damage per hit (which no math on this but seems to be a better amount of damage on a non crit build. And mr on a bruiser bruiser seems more appropriate for the build.
3) GA on a AD protector seems silly. Due to positioning on the role I would recommend aegis to aid team.
4) still great idea. Look at your ideas closer and obviously fix walls of text but overall, run with it.
:D

All i see are walls of texts, doesn't capture my attention you need bbcoding

Your masteries aren't that great. Havoc is a terrible mastery. Madred's Bloodrazer's doesn't become a good item just because you have a move that is like it. It's a bad item until the other team has over 3000 hp, so rushing it is bad compared to other build paths. You need to add coding to this guide. It's just a lot of walls of text.

Counter bruiser bruiser Lux or gtfo :D