Even though you don't have the slows for the early game I like to get money as fast as possible to get Infinity Edge fast as possible and start prouding away at getting those zeals.

you can only buy one if you want but I prefer to get two.

Its best to get the life belt first because the other thing only works for close combat its not until it is finished until it really starts to slow down other champions.

The way to construct your Phantom Dancers may seem a bit odd but its probably the best way to build them. You build both of your zeals first and then it really doesn't matter how you complete both dancers from there.

There is a lot of flexibility with this you can wait until you have to get rid of them to make room for the rest of your build. I suggest when ever you back to heal and you realize that if you have enough to buy your next item that is a great time to drop them. What do I mean by next item I mean like a complete item not just a part of a Infinity Edge or part of a Phantom Dancer unless it is the zeal.

You buy the bf sword first then the thing that cost 830 and then of course the the 975 thing.

The movement runes are the most important so get those first. I know that ashe has a slow but also combining that with a frozen mallet also lets ashe rape any who trys to turret drive her because they just can't get close enough. Also with a mallet its soo easy to punish people for overextending. I also like how the frozen mallet also gives ashe an extra 700 health which is nice to have if you are facing against a lot of thornmail.

Like having both flash and ghost just because ashe is a weak character but can kill soo much stuff when she is protected thats why you need to be able to run when you need to get out of crazy spots. Also haing these two spells makes it hard for people to gank you.