Luther's right really, ArPen does more damage on champions and the only reason you'd take flat AD in your runes is to help with last-hitting. If you're not preparing your runes for last-hitting on an AD carry then you're preparing them for more damage on champions, and seeing as AD per level doesn't help you last-hit that much early game, there's no reason why you'd want them instead of just ArPen, seeing as ArPen gives more damage.
AD, if you want more damage early-mid game.
ArP, if you want to deal more damage to tanks. (or ADCs who build
Guardian Angel)
ArP, if you want to deal more damage to tanks. (or ADCs who build

Linear wrote:
AD, if you want more damage early-mid game.
ArP, if you want to deal more damage to tanks. (or ADCs who build

This is a common misconception that everyone seems to have about (flat) ArP, it's actually much better against targets with low armour.
If anything I'd say to pick ArP if you want to play aggressive and deal more damage early-mid game and AD if you just want to farm until later. Depends on your champion though.
You pick AD if you want higher AA damage
You pick ArPen if you want higher burst damage from spells
ArPen scales the more AD you have while AD doesn't.
ArPen is generally better the more base damage you have on spells
ArPen is also great to confuse your enemies with. Like on Ezreal, technically the more AD you have the more burst your Q has, but if you run 10/9.6 your AA behind the Q will burst for more.
You pick ArPen if you want higher burst damage from spells
ArPen scales the more AD you have while AD doesn't.
ArPen is generally better the more base damage you have on spells
ArPen is also great to confuse your enemies with. Like on Ezreal, technically the more AD you have the more burst your Q has, but if you run 10/9.6 your AA behind the Q will burst for more.
Quoted:
You pick AD if you want higher AA damage
You pick ArPen if you want higher burst damage from spells
ArPen scales the more AD you have while AD doesn't.
ArPen is generally better the more base damage you have on spells
ArPen is also great to confuse your enemies with. Like on Ezreal, technically the more AD you have the more burst your Q has, but if you run 10/9.6 your AA behind the Q will burst for more.
This isn't actually true.
Because of how people build armor, and how AD's damage scales as the game goes on, ArP is pretty broken.
AD is a flat damage increase, where as ArP is a percentage increase, so it scales with overall damage much harder.
Also, it is a very large percentage at low armor values, so in lane it's strong enough to ALMOST take over AD at level 1.
By level 6, most champions will want flat ArP instead of AD in order to maximize their damage.
ArP marks + AD Quints have been 100% standard for at least 9 months.
Tri lane for life.
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