This makes me smile. I used to think my way was THE way too.

Here is the deal and after I will leave you alone. I'm not trying to convince you that you are wrong, but simply trying to open your eyes.

It's not that I don't like your runes/masteries and abilitie choices. I do not like them together. Your runes/masteries will make you tanky meaning that you will win exchanges in your lane early game. They are so you can play aggressive with less risk. The problem is that your abilities are focused around doing nothing but farming. Make your Champion really good at something and stick to it. "Well rounded" champs aren't REALLY good at anything.

Armor Pen is THE stat that matters most for you at late game. Ever wonder why almost every professional game the ad carry buys a last whisperer? It lowers resistances meaning upped damage. That is what you are about so to see you say that it doesn't matter late game makes me think you still play with people that don't understand how to build against someone.

This beginning of the game is centered around lane presence. If you max E first, you will be able to see things coming and run away since you will have sub-par damage output. Yeah, you can make an extra 5 gold per kill, but you will make nothing against someone that realizes what you are doing and zones you out completely. Then you will be absolutely worthless. Or, if you do try to engage they kill you. What I'm saying is that you can't play this game just hoping that your enemies suck. You need to play better than them.

Lastly, to see you say that I didn't read your guide before critiquing is an insult. I have based everything off of what I have read in this guide and have given my suggestions on so that you could be a better player. In the items section, you say everything is situational then halfway down you say that that is where it starts getting situational. Please make up your mind or at least tell everyone why you chose what you did. Oh, and another thing. Judging my your game history this isn't working. Please at least try out advice before you shoot it down.

I still don't know why people are taking this guide so seriously. I said all the items are situational, correct? If you need more damage because your jungler is ganking a lot then get more damage first. If you need more atack speed to break down a carry then be my guest. I'm saying that these are the items I usually get and the order is completely situational. Also I get starks fervor because I feel like Bloodthirster doesn't give you enough life steal, and once you get your attack speed pretty up there and you have the combined life steal from masteries, bloodthirster, and stark's fervor, you could heal yourself almost entirely on one minion wave and chase down carries without fear of being burst down because you're continuously healing yourself. With Black cleaver, I only said anything about it in my guide because my one friend criticizes me for not gettting it. Honestly, if you're having that much trouble with armor, then get either that or a last whisper.

you are writing a guide for other users to read, see and test it out. They want to know why you got for certain items. The fact that you say I get Zeke's Harbinger so leave me alone isn't helpful. Also no one gets Black Cleaver for the attack speed... they get it for the armour reduction...

As a carry your role is to farm no doubt about that. But if your jungler comes to gank and you can't deal enough damage, it is a waste of a gank. A succesful gank can get you anywhere around 150-500 gold. Kill both the heroes bot lane and it be 300-1000. You can probably do that within 15 minutes. Instead of your 20 minute to focus on getting 170 CS that gives you a bonus 850 gold. Not to mention you deny the enemy carry of gold and experience.

1. My runes are standard AD carry runes.
2. MR and Armor pen RUNES hardly matter late game. It's early game that you need the survivability. If you would have READ my guide you would see that this build is pretty much for escaping ELO hell. meaning you most likely won't have a good support.
3. No. You need hawkshot. It gives you an extra 5 gold per minion kill when it's maxed and if you are aiming for 170 at 20 minutes, that's 850 gold that you're missing out on without hawkshot. Yeah, Volley is great, but on a champ that mostly farms, you want extra gold. You should really only be using volley to harass when you're still in lane since the mana cost is decent you don't want to constantly spam it. using volley to clear minions is not only a wasted slow, but it's also going to mess up your last hits. That early in the game, you don't have enough damage to clear minions with a single volley anyway, so it's really not a good idea.
4. ****ING READ GOD DAMMIT. I said every single item purchase and order is situational. You should probably read before you critique.

Yeah I should probably fix that. I just got so bored after writing a bit. I started adding stupid stuff. I think you can tell by the way I started writing

Here is my sincere advice as a heavy Ashe and AD Carry player. Take it or leave it, but it really will maximize your play.

Your Runes aren't great for an ad carry. The extra armor and MR is nice early game but it won't make much of a difference later. You will be baby sat by a support that will heal so the extra bit of damage that will be blocked will basically be erased by the heal. Late game you will pretty much get one shot by everything if you are out of position and the extra 10 resist will do nothing to stop that. I really recommend mana yellows and cdr blues as you can basically spam W every 3 seconds for nothing.

Your items aren't to bad but I would most definitely change the order. You should always be able to finish boots and IE before leaving your lane. If you don't you really need to work on your farming. 170 cs at the 20 min mark is something to shoot for. I really recommend getting the BF then Tier 3 boots then finishing IE. You will not need the zeal that early unless you plan to team fight which at this point you shouldn't be doing. However, immediately following your IE Phantom Dancer hugely increases you DPS. The tier 3 boots makes positioning and kiting so much easier as half the battle is you just trying to stay alive.

The BIG problem is your ability order. You NEED W first. You lose all lane presence without it. Yes, I realize that E gives you gold and that is nice, but that is only viable if your opponent is super passive which you cannot count on. You can't play based on luck. That will not raise you up the ELO tree. Q should be next as team fighting starts about then and that extra slow can make or break teamfights with a spammed W.

These, like I said, are not the only way to play, but it does really maximize Ashe's abilities. Let me know if you have any questions or concerns as I am here to help.

Fix your item page?
All the random icon popping hurts my eyes.
I'm not trying to be mean or anything, promise.

You have a good build here though.

Why can't anyone let me play the way I want to play? I don't care about your guide. I don't really care about what you think either. I didn't write this guide to be a work of literary art. Ashe is a one trick pony. Slow/stun, and chase down with auto attacks. Again I really don't want to see your guide.

and ashe is not a right-click to play champion -.-*

seems alright but needs effort.
take a look at jhoijhois how to make a guide, or my ashe build. its in the top 10, number 2

Seems, pretty legit.
Put some more effort, and fix for example the "Item" page.

And put a Warding section, are some nice around in mobafire, i wish you good luck!

PS, Send me an message if you need ashe tips, for this build.
I'm like a Ashe Legend, lol.