I tried improving the look of the guide with some fancy BB code **** as suggested.

I think the two posts before me summed it up nicely. I agree with them, this guide needs some work. Good bones, though.

There is a lot of things you can improve on the guide .
Overall my + and - :
+ I like the fact that you provide options in builds depending if you're verus a hard ap/ad lane.
+ I like how you explain his KIT.
-I don't like how the guide looks , I didn't really wanna read it to be honest.
- Your pro's and con's section is all wonky , try using columns
(Try looking at jhoijhoi's famous guide to making a guide)

Interesting guide, would like to see more colour and pictures, it helps to keep people interested :D