"
Did you have a good early game?
Have you managed to stay in lane for most of the laning phase?
Do you have a lot of gold?
Are your enemies not investing in items that increase their HP?
"
This is... literally all my games!!! I'll save that aside for future reference! Thank you!

QUICK HEADS-UP!

I completely forgot to finish editing the rune chapter for this build. ^-^'

By the time you're all reading this, the problem has been fixed. Let's pretend that never happened.

I read the guide and was interested. I like that you put the effort in to add color to your guide. That's smart since you keep readers from having their eyes glaze over from the same wall of white text. That being said, there are plently of things that can be improved.

First:
Take the emotional stuff from your comment and place it all in a special intro section. Most people have those and its a great place to express those ideas. I am not an Ashe main so I can't answer the question you asked.

Second:
The Ashe stats are nice, but usually people don't really care about that. They generally care what class(es) the champ falls into: mage, tank, assasin, etc. and what roles they are able to fulfill.

Third:
the more you say, the less people ask. Try and add in explanations of abilities, runes, and other basic stuff so people understand everything in simple terms and understand all the uses for everything in her kit

Fourth:
For the item stuff you have right now, use columns

[*columns]
[*icon=Wit's end size=65]
[*nextcol width=600] Wit's End gives Ashe a big heap of Attack Speed, some Magic Resistance, and allows Ashe's Basic Attacks to steal Magic Resistance from enemies while simultaneously dealing additional Magical Damage.
[*/columns]

---

Wit's End gives Ashe a big heap of Attack Speed, some Magic Resistance, and allows Ashe's Basic Attacks to steal Magic Resistance from enemies while simultaneously dealing additional Magical Damage.

Just remove the stars from the BBCode

Fifth:
Keep guides specific to one role. This is kinda my pet peeve, but I Just think that a guide should be about one role. Otherwise it gets confusing. I understand that a champ can fill more than one role, but writing a guide about two different roles, with completely different jobs, overcomplicates an already complicated thing.

However, the guide is really nice and I can see you experience shining through. If you want any ideas to further improve your guide, try checking out:
https://www.mobafire.com/league-of-legends/build/blow-everything-up-ziggs-the-tower-destroyer-543825

or if you feel like being blown away:
https://www.mobafire.com/league-of-legends/build/stalk-and-seduce-515648

I apologize in advance for hijacking the comments section to share my opinion. Ashe holds a special place in my heart. She was one of the first ADCs I ever played. She reminded me a lot of Drow Ranger from Dota 2. I lost the first game, unfortunately. XD

I don't play her as often because I don't like how her passive changes how crits work. Even now, I have trouble coming up with a build that'll maximize Ashe's damage output because of her passive. In the current patch, I see the Blade of the Ruined King and the Phantom Dancer as the best items I can think of. If you disagree with me, please let me know. Your criticism is important for helping me improve my guides. I'm very serious when I say that.