Hi guys, this will be my build for Ashe.

I find that Ashe has it all, she can slow, stun, scout and deal awesome amounts of damage.

Please try the build first before voting and comments would much appreciated.

I go 21/0/9 but its up to you what you do.

Armor Penetration Marks
Mana Seals
CD reduction Glyphs
Armor Penetration Quintessence

Obviously armor pents, mana seals because Ashe has low mana pool and you want to be able to spam volley without constantly worrying about mana, CD reduction Glyphs so you are able to use your ult more frequently.

Flash and Ghost for escaping which are really the only methods of escape you have or for getting that extra umph to last hit that enemy.

Someone told me don't get Hawkshot first and I told them don't tell me how to play I know what I'm doing. At first I thought "LOL hawkshot soooo useless" but it has saved my team and I many times and I get gold so much faster. I max this skill first so I can get that extra gold when hitting creeps and scouting dragon or baron or bushes for enemies or Blue and Red Golem. Then I max Volley for that extra damage output then Frost Shot for catching the runners and Enchanted Crystal Arrow whenever you can.

This is where I find my build is somewhat different to others. I input Madred's Bloodrazor. I find this weapon so useful because of the attack speed that Ashe needs, can farm minions well, tanks won't be a problem and is a good all around weapon throughout the game.

For boots I suggest getting Boots of swiftness, since Ashe is quite a slow character and she needs to be in the fight quickly and chase opponents or needs to get away from enemies since she does not have many escape options.

Next I get Zeal to boost my attack speed and give me that bonus movement speed as well. Will later be turned into Phantom's dancer.

I don't see this in many guides and that is the Black Cleaver. I find the attack speed is a must for ashe to be able to kill squishys and tanks in no time and the damage isn't too bad plus there is that armor reduction which is definitely handy. Then purchase a Vampiric Sceptre for the lifesteal.

Now I change that Zeal into a Phantoms Dancer which will improve your movement and attack speed and a better chance of a critical strike.

For the final damage item I suggest getting The Bloodthirster, and that passive is just amazing how the damage can be increased by killing minions.

Lastly a defensive item so you can last longer in team fights and not be cc as often and that is Banshee's Veil.

Now as you can see I did not include infinity edge... I find that item waay too expensive and the damage is alright but then you lack in attack speed. Simply if you hit twice with 55 damage and once with 80 then obviously the first one is more effective.

With Ashe always try to last hit minions, don't be too aggressive but don't be a pushover either. Try and always get Blue when its up so you get that mana regen and cd reduction always helps when I can spam Volley and Arrow.

Now it is important for Ashe to have good positioning so you won't be easily taken down. To play Ashe you also need good intuition and know where people are going to move so you can time that Arrow perfectly.
Ashe can be a great initiator, she can use her ult to stun someone who over extended and your team can take that person down asap so you have a better outcome when pushing. Also her ult can be defensive, I've had many kills just by Arrowing someone who is by a turret and being stunned until the turret eventually kills him.

Well I hope this guide gives you a better understanding on how to play Ashe and appreciate Ashe because she is an amazing and fun character to play.
Hope it wasn't too boring and I'd love any feedback or questions =D