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The key to being successful with this build is to know when you should start ashe's frost shot progression. Usually you should start whenever the enemy team is at you'r turret, either attacking it or just hanging back while minions do the work.
When the enemy is too close like that you can start Ashe's progression. Enable frost shot and just keep auto-attacking them. The items in this build are what make Ashe a force to be reckoned with. You get a lot of damage to begin with and a very good critical chance on top of that.
Health shouldn't be an issue because you have you'r frozen mallet, which also gives you some bonus attack damage as well as an extra slow just adding on to Ashe's already annoying frost shot.
Doing well could mean many things. If you'r playing Ashe and using this build chances are you will be satisfying the role of a "Carry". You will be putting in a lot of pain and if enemies get smart by using a ton of armor you can switch out any item with a last whisper, preferably the banshee's veil.
Ashe can also play a support role if you are intimidated by the role of a carry. Ashe can slow players down to ridiculous amounts, put in a lot of damage while staying close to them with the boots of swiftness and the added movement speed from the phantom dancers.
This is a pretty well rounded build for Ashe but the downside is that most parts are quite expensive. I suggest being in a solo lane so that you get levels faster and can farm without worry of you'r allies taking the loot.
A skill that you'r going to have to get used to doing is running, auto attacking, and then running some more.
Ashe is very good at running as well because you can always slow the living day light out of you'r enemies while speeding out of their line of fire with you'r quickness.
You'r weapon, in case you'r getting chased with low health, is frost shot. Run a bit, turn, auto-attack with frost shot, repeat. It wins battles, lemme tell ya.