This build is mostly meant for aggressive players that like to run in to several people and pick up multi-kills. This build is vary effective in mid and late game and really gets going after you get the first 2 core items (static shiv and Ravenous Hydra).

When using this build u wanna try go in to a 1v1 lane if possible at the red jungle side. When in lane u wanna try be vary aggressive and push the enemy out of lane a lot and push the minion waves to the enemy turret as much as possible.

You wanna pop your elixir when u have full fury and lvl 3. Then go aggressive on your enemy. This will allow you to push him out of lane vary quickly or even kill him. This will mean that either the juggler will have to go up to u or allow u to have free farm and some turret damage.

In mid game u wanna mostly focus on split pushing and farming until you have your third or even fourth core item finished (The bloodthirstier and Guardian Angel). Try to help your team take objectives and win team-fights but when possible be off pushing out lanes and getting farm.

Once you are in late game and you have you're fifth and sixth items finished you should be able to 1v2 or even 1v3 anybody on the enemy team as long as your time your cool-downs well. You first want to run in with the banshee's and do as much splash damage to your targets as possible. Do not burn you ult (undying rage) if your guardian angel is off cool-down. Let the guardian angel revive u and then go in for the re-engage. Finish the enemy off with a combo E and W and a few basic attacks. If u need to burn your ult. Use your Q to sustain through the fight if u need to but don't forget that the less health you have the more damage you will do because of the passives from Maw of Malmortius and your Q's passive.

This build is centered around aggression but not blind aggression. You need to keep good track of your cool-downs and be split push and farm vary well. Getting feed always helps but you can still be effective even if you loose your lane especially when you get three or four core items.