I recently tried (new) Urgot for the first time while he has been free this week, and have taken an unusual shine to his playstyle (unlike my useless attempts at Jax and Renekton the week before)
I picked him as an emergency as my Quinn pick got banned and had to use my Cho'gath masteries, which have worked out very well for me thus far, and was wondering if there is a reason people are taking significantly different masteries, and if,in my noobness, if am missing something really obvious.

Also, I have been against Zed, Jax, Mordekaiser and Renekton so far; of these match ups, I won lane very easily with the exceptions of the Mordekaiser game (Which I lost horrifically)
Early game I was killed when the enemy jungler, specifically by Lee Sin, ganked, but I would still win in the long run.
Anyway, I was wondering why I struggled so much against Mordekaiser and Lee Sin, and if you have any tips for fighting other tanks, if at all.

I personally really like your guide so far but why do you take Fury and not Sorcery? I think Urgot has enough attack speed to shoot out all shotguns in a fight(in my opinion of course), so why not take the extra ability damage? :D

Eu achei o rework do Urgot muito mal trabalhado, pensei que iria ficar um campeão bom e decente para poder encaixar no meta atual, porém acabou ficando um campeão fraco, o ponto de maior frustração no rework foi o mobilidade dele, ficou um campeão lento e muito fácil de acerta as habilidades além disso não achei que fez diferença alguma se compararmos ele com outros campeões tanques. Na opinião ficou um campeão para jogar se divertindo, fora isso ficou ruim.

I understand your point and I will definitly add it into the guide as a second option. Thanks for the feedback!

I personally like to take my E second. I don't find myself in situations to use my W effectively at that point. With my E second when they come in for a creep you can E them, Q them while they are stunned and get a few passive shots off as they back off.

With W second all i can really do it use it for the shield if they try to fight me.