So, this is my first guide...My english is not that good, so I'll try to do this easy to comprehand.
Ashe can be easy, fun to play as and strong, but you need to learn how to use her. Because its my first guide I recommened looking at other guides too.

Ashe is an ap carry, she deals dammage gradually until she kill's. She can kite very well( it means she can attack without other champions attacking her).

You need to be very careful cause she is really squishy and you need to be fast.
For early game if its in any lane, i recommend playing not mid solo but with someone cause she is really the best when 2v2. For both solo and 2v2, you should never get to close to youre target. You need to attack from a far and safe distence while moving foreword if youre target moving backwords to their turrent. Frost shot is the best skill for kiteing, it slows youre enemy so he wont get close to you or get away from you. Volley is a good skill to deal extra dammage and for more the one targets ( good for minions). I think that the haulk shot skill is not needed casue its better to make her strong and elusive that seeing in jungle. I recommened saving the crystal arrow skill for fights and not for a distance because its an extra skill, more dammage and stun, or to use it to help other team members.

So basicly, kiting is moving while doing dammage and using abilities with trying not to take dammmage. Here is a damonstration of it:
Play Video

So I hope this guide helped you! Ill try to add stuff and edit this so you wont feed with Ashe and get to maximize youre killing rate with her. So just have fun with her and dont get pissed if it takes a long time to kill with her cause youll get alot of kills. Aldo shes is the easiest champion of the bunch she can be very squishy so dont get too cocky with her. Id like to read some of youre comments about this guide so I can make it better.