Pros and Cons

PROS


Good sustain, especially at low health

Hybrid damage, makes it difficult to itemize against

Lane sustain is out of this world

Powerful early game champion

Beats or can outplay most champions

High Pick Potential

Mid Game King

Speed boost from blood hunt

Massive burst damage for killing squishies

Can ignore cc with ultimate and q


Cons

Easily Kitable if ultimate is on cooldown or blood hunt is not active

Terrible vs ranged champions in lane

Easily gankable if summs and ultimate is down

Doesn't scale very well into late game if behind or even in some cases

Susceptible to/Highly countered by true damage

Horrible mana pool

Ult can be interrupted relatively easily

Somewhat easily kited in teamfights(thats why i like damage reduction build gives me time with it and e)

WILL UPDATE FULL GUIDE WITH TIME