You might be thinking ''but he's a tank and brand counters most tanks''
That is correct, but a good Nautilus can abuse a Brand very hard. He outranges you by far with his q and can punish you very hard by misstepping/ when trying to engage. I personally ban nautilus 99% of the time.
Senna
Just very annoying to deal with. If the Senna player is very good, it's an annoying matchup, if he's bad you're snowballing out of the roof in this matchup. Pink wards are a great way to deal with her stealth when you all in her. I recommend to poke with W/Q > E whenever you can. You will most likely wont hit q's on her due to her high range. Whenever her W is on cd you have high kill/ dmg pressure.
Zyra
Zyra's matchup is farely tricky, at lvl 1-3 it seems like you're winning but after she gains full ability over her plants it'll start to be annoying. If she's good she'll just always root you when you try to engage. Try to avoid getting hit by her root. You can abuse her plants by q > e the plants and deal long range poke to her.
Thresh
In most cases, Brand vs Thresh is fairly enjoyable. However ALWAYS avoid getting hooked, Brand does counter thresh but if you get hooked you'll die in 99% of the cases. Try to wait with your R and when you see the enemy clicking the lantern R immediately. That way you'll get a double passive proc most of the time.
Xerath
Very annoying to deal with. You have to stomp the lane. Xerath is very useless if you hard engage on him early. Try to avoid getting hit by his poke. If he fails his e you can bait his w and then try to engage. After lvl 6 you must all in him.
Karma
Karma can take control of the lane farely easy. She has a way easier kit to control the lane as Brand. Avoid her Mantra Q's in all cases. Be patient when you try to stun her due to her shield and movementspeed she gains. You can stun most Karma's when they try to root you with her W.
Alistar
Very easy Matchup. You can always hover your mouse over him and start buffering your E. When he wants to W-Q you, you just E>Q him and he'll be stunned and only knocks you away with his W. Then you have enough time to press W and proc your passive. Avoid getting Q>Flash into his Tower when playing aggressive.
Bard
Dont try to match all his Roams. He'll always have better roams than you. Try to punish his adc as hard as you can. Only match his roams for major Objectives such as Drake and Herald. The lane is very easy.
Lulu
Its heavily dependent on the adcs. Lulu itself is really easy to fight but if her adc has more pressure in the early game you'll have a hard time winning the poke. You can use your Q > E to poke and bait her shield and then use W when her shield is on cd.
Janna
Reworked Janna can be very annoying because her Q's are mostly undodgable. Try to move around alot so she won't cc you with her Q. Be patient with your Q, you wanna stun her when she's casting her ult. Hard engages are farely easy and cast your R as soon as she ults so your ult can bounce off multiple targets.
Leona
Her early is pretty bad vs Brand. Its almost the same as Alistar. Try to buffer your E and stand in front of your adc when you're grouped. That way she'll E your adc and you can just throw your Q behind your adc to cc her. However in certain high burst matchups try to avoid her E in any case. Zhonya + Rylas is heavily adviced to rush here.
Lux
It seems like a very annoying lane to deal with, but you can easily bait most lux player's abilitys by moving alot. try to bait her spells and as soon as she misses her q she's very open for an hard engage. She only wins the lane if she constistantly hits her E.
Nami
Nami is very easy to deal with. When she goes in to trade with her aa > W combo try to instantly stun her. She'll be in good range to stun and kill her. Her Q is very easy to dodge. Be aware of her adc. Try to stay on range most of the time and poke her with W. You have more range.
Rakan
It's also a tricky matchup. You can counter his W his stunning him as he's jumping to you. Try to buffer your E and as soon as he's jumping Q him. It's harder than Alistar/Leona tho. Be aware of his All in, if he hits his W you're dead in most cases. Always use R when you see him Jumping to an ally. That way you're almost guarenteed to get a double passive proc.
Soraka
Rush Anti healing and when trading, avoid getting hit by any Q. That way you'll slowly win the lane. Focus Soraka and avoid taking even trades. Soraka punishes even / bad trading very hard due to her healing.
Rell
Her all in is very hard. She's very slow and try not to walk up too far. Otherwise she's very easy to deal with. Rush Rylas and try to avoid standing together. You can easily counter her engage by not standing near your Team and when she flash engages onto your Team try to hard engage on the enemy team when they try to follow her engage.
Caitlyn
Personally my most hatred matchup. It is VERY annoying to deal with cait due to her high range. You mostly wont hit a q on her. Be aware of her E > Q aa combo because it takes easily 50% of your hp early.
Kalista
you might think that this matchup is tricky due to kalista jumping around all the time. Rush Rylas and Kalista will be pretty useless. Try to avoid her Q and be very patient with your own Q.
Jinx
She has a very huge range, similar to caitlyn but she lacks the burst dmg. If she gets a kill reset try to Avoid her range as good as its possible. You can poke her down easily in lane tho. Avoid her W slow because you'll end up losing a good chunk of hp.
Vayne
Vayne is annoying to deal with due to her Q and stealth. Be patient with your spells and try to poke her supp alot. So her overall kill pressure slows down.
Samira
Samira can be very tough to deal with. if she all ins you, you'll die in most cases. be VERY patient with your Q and R. she can block them very easily and sometimes you need to have alot of patience before throwing them. Same as Vayne matchup, keeping her Support low Hp is a great way to survive the lane. Antiheal rush is adviced.
Aphelios
He has a very high range, but once you get into close range, you'll have an easy time killing him. Try to Stun him when he's casting spells and be aware of his red gun. When he's pushing dont stand near your minions because his AoE autoattacks deal quite alot of damage early. Most of the time he'll buy galeforce so be patient with your Q.
Jhin
Laning vs Jhin is farely easy. He doesnt have the damage to abuse you early. You can poke him almost all the time. Be aware of his Trap + W combo because it can kill you farely easy if he has an engage Support. When you play vs an enchanter + Jhin your lane is almost always free. His movementspeed is quite annoying and he'll buy swiftness boots in most cases. Rylas isnt good here so I'd advice you to rush damage so he just dies quick.
Kog'Maw
He doesnt have dashes/anything related to movementspeed. He's very easy to hit. Don't trade too much when his W is active. He'll try to run you down with E > W autoattacking. You can just W slightly in front of him so he'll have to tank the W or walk back to dodge it. If he walks into the W stun him.
Pyke
Pyke can abuse a Brand very hard. In this Lane rushing Zhonya's is the best idea. If he hooks you, be patient with your Q. Most Pykes want to follow up CC you with their E. If you hold your Q he'll have trouble stunlocking you. Try to minimalize the Poke and try to keep the lane pushed. Focus his Adc instead due to Pyke's passive. If you keep the adc in check Pyke will have a hard time killing you.
Kai'Sa
Avoid her skills by staying near the minionwave. She'll try to juke your Q with her E so have some patience. If she uses her R aggressively, instantly R her because you'll get free bounces and maybe even a passive proc. Zhonya's a great idea here because she has quite alot of burst dmg.
Seraphine
Seraphine/Sona lanes are annoying due to their range and easy hitting spells. They don't have kill pressure on you and you mostly won't have kill pressure either. Try to play with your jungler and get ahead in other lanes/in objectives because they'll outscale you.
Twitch
If he's ad twitch it's quite easy, wait for his R and then stun him. Zhonya's great here aswell because if you stun him and then zhonya, his R will run out soon after and without R, ad twitch loses alot of damage. If he's ap you'll have a hard time walking up due to his W slow. You can't really do much vs AP twitch so try not to be greedy.
Xayah
Lethality Xayah will just permanently try to poke you with her Q>E. Dont stand near her and poke with Q/W > E as much as you can. I'd advice you to roam here because you dont really have kill pressure vs her. (Same goes for Sivir lane)
Yuumi
Yuumi is actually pretty decent vs Brand if she doesnt get camped. Try to dive them 3/4man Yuumi as often as you can. She'll slowly poke you down with her Q. Try to avoid her autoattacks due to her passive restoring Mana/giving her a shield. Roaming is very good here aswell.
Senna
I personally love playing with Senna. Her Kit matches very good with your Kit and you both scale very good.
Ashe
Ashe has a very good kit with Brand aswell. Her slows makes it easy to land your skillshots and your lvl 6 is a very good all in.
Samira
Samira wants to all in her enemies as often as possible. Brand can do that farely well and as long as you get a passive proc you'll deal enough damage for her to finish them off.
Xayah
It's a fine lane. But other Supports are better for Xayah. She wants to poke and not all in. Brand wants to all in. Still a decent lane to get ahead with.
Draven
It might seem like a good lane because of the high kill pressure, but you're very open to ganks. Its a typcial lane where you either go 10-0 or 0-10. If your jungler plays around your lane you'll win the game 99% of the time.
Varus
It's a very good lane due to Varus being able to All in and poke. You can time your all in's with each other pretty well. You both have high kill pressure and you can play around getting ganks aswell.
Ezreal
Very bad for Brand. He wants to farm and scale and you want to fight. I personally dislike playing with ez so I'll mostly play something else.
Ziggs
playing double Mages in general is very nice for brand. Mages can build up more pressure than an adc and its more relaxing to fight with a Mage.
Seraphine
It's similar to a Ziggs lane but even better. She provides healing movementspeed and CC. After lvl 6 you can easily all in Your Opponents. She lacks some damage but you'll deal enough damage to have kill pressure.
Aphelios
It's ok, I'd advice you to play something else instead. Aphelios has tons of damage and needs more Peel than dmg. However you have high Kill pressure with him and you can even win 2vs3 scenarios.
Caitlyn
Cait offers alot of safe damage due to her high range. You can abuse your enemies pretty well with a Caitlyn. I'd buy Rylas asap.
Jinx
It's a decent lane but I'd suggest playing something else instead. Jinx is a Hypercarry and she wants to play a safe lane like Ezreal. I'd advice roaming whenever you can due to the low Kill pressure.
Kai'Sa
Very good early game lane. Kaisa has alot of damage and so do you. You can try to all in your Opponents lv 2-3.
Miss Fortune
in this lane you'll want ganks from your jungler. Mf has really good diving potential and so do you. Both of you can keep high pressure. Don't 2v2 because your all ins aren't the greatest.
Lucian
Lucian wants to fight alot in the earlygame. Try to push early and keep the enemy under their Tower. After lvl 6 you have really good kill pressure.
Vayne
It's similar to Jinx. Low Kill pressure, try to roam more and let her scale. Dont fight too often because she just has to scale and she'll carry without your help. You do have kill pressure in enchanter lanes after lvl 6 tho.
Jhin
Jhin's kit is actually pretty good with Brand. Try to keep your enemies low,this way Jhin'll have an easy time killing his opponents. Try to stun your enemy first, then Jhin can easily hit his W. Rylas rush is pretty good here.
Veigar
After lvl 6 you can almost always try and kill your enemies. Veigar in general is really strong so rush Rylas so he can hit his spells easier.
Xerath
Its similar to Jinx. Just let him farm and try to roam more. Rylas rush is pretty good here aswell.
Synergies
IdealStrongOkLowNone
Senna
I personally love playing with Senna. Her Kit matches very good with your Kit and you both scale very good.
Ashe
Ashe has a very good kit with Brand aswell. Her slows makes it easy to land your skillshots and your lvl 6 is a very good all in.
Samira
Samira wants to all in her enemies as often as possible. Brand can do that farely well and as long as you get a passive proc you'll deal enough damage for her to finish them off.
Xayah
It's a fine lane. But other Supports are better for Xayah. She wants to poke and not all in. Brand wants to all in. Still a decent lane to get ahead with.
Draven
It might seem like a good lane because of the high kill pressure, but you're very open to ganks. Its a typcial lane where you either go 10-0 or 0-10. If your jungler plays around your lane you'll win the game 99% of the time.
Varus
It's a very good lane due to Varus being able to All in and poke. You can time your all in's with each other pretty well. You both have high kill pressure and you can play around getting ganks aswell.
Ezreal
Very bad for Brand. He wants to farm and scale and you want to fight. I personally dislike playing with ez so I'll mostly play something else.
Ziggs
playing double Mages in general is very nice for brand. Mages can build up more pressure than an adc and its more relaxing to fight with a Mage.
Seraphine
It's similar to a Ziggs lane but even better. She provides healing movementspeed and CC. After lvl 6 you can easily all in Your Opponents. She lacks some damage but you'll deal enough damage to have kill pressure.
Aphelios
It's ok, I'd advice you to play something else instead. Aphelios has tons of damage and needs more Peel than dmg. However you have high Kill pressure with him and you can even win 2vs3 scenarios.
Caitlyn
Cait offers alot of safe damage due to her high range. You can abuse your enemies pretty well with a Caitlyn. I'd buy Rylas asap.
Jinx
It's a decent lane but I'd suggest playing something else instead. Jinx is a Hypercarry and she wants to play a safe lane like Ezreal. I'd advice roaming whenever you can due to the low Kill pressure.
Kai'Sa
Very good early game lane. Kaisa has alot of damage and so do you. You can try to all in your Opponents lv 2-3.
Miss Fortune
in this lane you'll want ganks from your jungler. Mf has really good diving potential and so do you. Both of you can keep high pressure. Don't 2v2 because your all ins aren't the greatest.
Lucian
Lucian wants to fight alot in the earlygame. Try to push early and keep the enemy under their Tower. After lvl 6 you have really good kill pressure.
Vayne
It's similar to Jinx. Low Kill pressure, try to roam more and let her scale. Dont fight too often because she just has to scale and she'll carry without your help. You do have kill pressure in enchanter lanes after lvl 6 tho.
Jhin
Jhin's kit is actually pretty good with Brand. Try to keep your enemies low,this way Jhin'll have an easy time killing his opponents. Try to stun your enemy first, then Jhin can easily hit his W. Rylas rush is pretty good here.
Veigar
After lvl 6 you can almost always try and kill your enemies. Veigar in general is really strong so rush Rylas so he can hit his spells easier.
Xerath
Its similar to Jinx. Just let him farm and try to roam more. Rylas rush is pretty good here aswell.
When laning try to only poke whenever you have your Support Item active ready. You can also try to poke when you're close to getting a Dark harvest stack. Efficent ways to poke are Q a minion into E, you can also W > E the minion but this way you'll push more and waste more mana. Try to get autoattacks inbetween to get a Presence of Mind proc. A very good way to engage in the lane is W>E the minions and hit the enemy, if you're at their tower you can W > E and if your E hit both of them and they're in the middle of the wave you can R to get an easy double passive proc. Apply pressure in the Lane by walking up, and dont randomly throw your Q. Your Stun is your biggest pressure point in the lane so try holding it as long as possible. Since you're always very aggressive pay attention to the enemy jungler as often as possible. Keep your lane warded when pushing and If your jungler is botside you can also invade with him to deep ward.
How to Teamfight
If you're a kda player IMMEDITELY drop playing Brand. (Jokes aside) You're playing the Teamfight to die. Your engage is very powerful and if you can get a really good engage to die then take it. I personally love to flash into the enemy team to release my whole combo > zhonya and waiting for my team to react on my play. You have tons of damage that's easily applied to all 5 enemy players.
Why no demonic Embrace?
Everywhere you'll see Brand guides/ players baiting you into thinking you should always buy Demonic Embrace for the Tripple Dot dmg. The Issue with demonic Embrace is that Dmg isnt everything. Sure it's lovely for your damage but you dont need it. same reason you dont buy Dcap. You have enough base dmg with just liandries. The Value of either Anti healing / Zhonya / Rylas is always better. Remember, Utility > raw Dmg.
Why do you rush Rylas first in most games?
Personally I play Brand to be a annoying engage / utility bot. I don't care about my stats etc. and I just want to be useful for my team. Having Rylas makes it easy for your Team to catch your enemy / hit spells on them. Having Zhonya's is very nice for baiting enemys spells/triggering a bad engage from the enemy and turn it into a wonderful engage for your own Team. For example you can position yourself horribly, bait out an enemy engage, zhonya > counter it with your own spells. Having Anti Healing is another Huge factor. If you'd have to think about either getting Anti Healing or Demonic you should ALWAYS get Anti healing. In every game there's alot of healing nowadays and as I mentioned before, you don't need more dmg.
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