Ghost +
Flash is a fine alternative in mid lane.
Brand is a lane bully in most mid lane match-ups. His base damage is incredibly high, and as such, magic pen, CDR, and utility are higher priority than pure ability power, in many cases.
Items:
Doran's Ring: Usually the best opening item for
Brand. If snowballing, or confident in your ability to kill your lane opponent several times early, can opt for 2x or 3x
Doran's Rings instead of
Morellonomicon. Will hurt your DPS, but help you get to your combo burst items faster.
Dark Seal: Can greed for one early. Don't recommend it though. Brand has a habit of trading 2 for 1 on enemy ganks.
Morellonomicon: Gives you incredible lane pressure and great DPS in scraps and fights.
Sorcerer's Shoes: Magic Pen is
Brand's best friend. Buy these almost always.
Ionian Boots of Lucidity are acceptable, in rare cases, particularly vs tanks in lane, but that's about it. You'll usually be CDR capped late game without them any way.
Rylai's Crystal Scepter is a great item for helping brand bully in lane. It makes his
Sear stun pretty much free to land after hitting
Conflagration, allowing a free
Pillar of Flame as well.
Liandry's Torment is the best damage item on brand. It chains well with
Blaze and his high base damage, and even better with
Rylai's Crystal Scepter.
Void Staff, again, helps boost
Brand's high base damage, and allows him to burst tanks as well.
Zhonya's Hourglass is usually the best 6th item on
Brand. It allows him to negate enemy burst damage, and survive while waiting for another spell combo to come off cooldown. It also CDR caps him, in most cases.
Abyssal Mask is a good magic resist alternative to
Zhonya's Hourglass, particularly if you need the magic resist portion early in lane. Not as good over-all, but still a decent alternative.
Rabadon's Deathcap is the item of choice if you feel completely safe late game, and just want more damage.
Guardian Angel is the item of choice if
Zhonya's Hourglass isn't enough to save you. That's about it. Don't buy if you need more damage still.
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