Urgot is an extreamly underrated top laner in my opinion, he is able to harrass like many ranged top's but is also extreamly tanky and destroys most champs in mele with his passive doing max HP damage. His kill pressure with his ult is always present and scales super hard. Overall he's not played much because lets be honest he an ugly fellow but is a great champ to pick up for high impact top lane that dosent consist of only split pushing. Urgots main weaknesses are his relience on his E to confirm kills, even though its not the main source of damage for him, a hit confirms his back legs to proc and allows you to walk around the enemy and shred them down to execute range.

E - Flash

E flash is a wonderful combo that catches people off gaurd with its range and depending on the target will almost always confirm a kill or a flash out overall its great to catch safe laners and be able to still have kill presure over them.

Auto - W

The most important thing to understand about Urgot is his W, Urgot will auto 3 times a second at reduced damage but at max rank it turns into a no cost toggled ability, at this point a good way to maxamize damage is to W for three hits then toggle it for a normal auto and repeat essentialy your full auto attack will come out faster and will be able to re-activate yout w directly after it is essensially 30% extra damage for free and will catch many people off guard with the burst in damage.