PROs:
- Extreme burst damage during the entire game with
- Great Soloque champion for carrying games
- Great splitpusher
- Ability to join fights from a huge distance
- Insane dueling power
- Synergizes well with different item builds - armor pen, crit, even onhit effects or hybrid top lane builds
- Great jungle clear and sustain with umbra blades

CONs:
- Squishy
- Longer games get harder to win, since you get outscaled after the 30th minute and the enemy team bundles up
- Unreliable CC
- Hard to get back in the game if you fall very behind early
- Weak gank pre-6 (to counter this - I go chilling smite)

* Specially mid game, when you are at your best powerspike (12-13 level), the combination of:
- +60 dmg + MS
- slow on the enemy + MS for you
- fear slow + MS for you

give you an insane chase and delete potential.

You can see the result in my video(This is a video, when I was playing in platinum 1 a bit ago):






* The most important TIP I can give is to try as best you can to keep an eye on your main target's flash CD - if you are sure they still have it, you need to cast your E on them as soon as you arrive with AND THEN wait for 1 second and flash inside their champion location. This is because most people will try to flash out, but if you are in their location, their flash will still be in your range, so the fear will not be avoided :)

Jungler routing with is extremely important, especially if you are playing the top side. If you start red into raptos, into golems you will reach instant level 3, because of your shreading the camps. Then go ASAP to gank the top lane. Please, advise your top laner not to push, so this can ensure you can get an easy first blood top.

* Usually on first back I'm with around 1050-1100 gold, so I buy + + and I change >

* I always transition between all 3 trinket options - > > . I keep it until the rest of the game, because it helps me scout and oneshot isolated squishy targets