Hello, I would like to open my build “solitary confinement” to the community to offer guidance to new summoners that are looking at trying to play morgana, and to older more experienced players to look at, and offer advice on.

Pros:

Very strong lane presence both early and late game
Extremely hard to counter, is able to mid against just about every champ, ad or ap
Difficult to gank
Great in team fights

Cons:

Tends to be expensive to build, so it’s necessary to keep your farm going
Considered a high priority threat in team fights
Does not have the burst damage that some other casters have (lux and karma for example)
Tends to drop into a support role rather than a carry role late game

Greater Mark of Magic Penetration – Pretty standard for most casters

Greater Seal of Replenishment – Helps maintain your presence in the lane so you can keep your farm up

Other seals that I would suggest are either Greater Seal of Vitality or Greater Seal of Armor, I lean towards the latter simply because it helps deal with harass when you are dealing with high damage AD Carries like Caitlyn or Ezreal in the middle lane.

Greater Glyph of Scaling Ability Power – Also pretty standard for casters, the extra AP comes in handy both early game and when you start building your Rabadon's Deathcap.

Greater Quintessence of Ability Power and Greater Quintessence of Movement Speed - I personally use two potency and one swiftness. The extra movement speed gives you an edge early game. Especially when midding against other summoners who have Skillshots and AoE spells that need to be landed on a regular basis for their combos to work (like Brand’s Pillar of Flame, or Lux’s Lucent Singularity).

Like most casters, start with a Doran's Ring. Morgana tends to be pretty mana hungry for the first little while so you need to be a little conservative with your mana. This doesn’t mean that you can’t harass your opponent, you just need to be careful not to run yourself out of mana as this pretty much kills your farm.

You should wait to go back for the first time until you have at least 900g. This way you can pick up another Doran's Ring, and Boots. The extra Doran's Ring puts your mana regen just at the point where you can use your pool consistently without running yourself out of mana while leaving you some leeway for harassment or a kill.

From here you start building a Rod of Ages. The nice thing about the rod is you can build it according to your current situation. If you are doing well in your lane, and are ok for mana you can go for the Blasting Wand first and add some more punch to your already potent spell combo. Or if you are having problems with harass, you can pick up a Catalyst the Protector. The benefits of building the rod first becomes quite apparent as you hit your early-mid game since it basically enables you to play aggressively (because of the added HP that it generates) and snowball over most champs, especially if matched against characters like Lux who have no escape.

Get your T2 boots then build a Rabadon's Deathcap, in doing so you add a significant amount of power to your snare and ult as well as adding more lane sustain due to your natural spellvamp. Then bullrush a Zhonya's Hourglass. These two items are the core of your build they come in handy in every game, especially due to the hourglass being a beastly combo with your Soul Shackles ability.

Now that you are done with your core items we can move onto your Will of the Ancients. A lot of Morgana players think “why buy a WotA, you have natural spell vamp” my reasoning is this: Late game Morgana tends to level off and fall into the role of a support champ. That said, WotA is a perfect item at this point simply because a) it gives MORE spellvamp, thus making Morgana even harder to kill, and as an added bonus, spreads the wealth to the other casters and hybrids on your team.

Now that you have a extra slot, there are quite a few items that would be good fits. Here are a few suggestions:

Abyssal Mask – Works great if you are playing against a team that is AP heavy, or are getting magic resist to deal with you or your other casters.

Rylai's Crystal Scepter – I build this often simply because it takes morgana from being hard to kill, to being almost impossible to kill very quickly because of the added HP. It also adds slow to your spells which can be of benefit, especially if your team is lacking slows.

Morello's Evil Tome - I do not often build this item since blue buff and a Elixir of Brilliance tend to lower my cool downs enough, but if you absolutely need extra CDR it can be a very valuable item

Frozen Heart – If the opposing team has a lot of AD or their ad champs are fed, this is a great item. It has a decent amount of CDR, and it reduces their attack speed which comes in handy when you are firing yourself in the middle of them to get a ult off.

To finish this section off, i will explain a few things. recently I've been asked a few times why i choose a Doran's Ring over a Meki Pendant. My reasoning is this: While Doran's Ring does not give as much mana regen as a pendant, it does give extra HP and AP which become valuable very quickly.

Skill Sequence

For Morgana’s skill sequence you really need to tailor your skill levels and what skills you grab to the situation. For instance, if you are forced to lane, or are going for an early jungle invasion it typically benefits your lane partner or team more if you grab Dark Binding first. This way if **** hits the fan, you have a way to stun your target and pick up the kill. For the most part you will grab your pool first so you can dive right into farming creeps.

At this point you grab your second skill, and Black Shield. A lot of people tend to underestimate the importance of BS. Yes, it takes away that second point from bind that gives extra a extra burst of dps for your harass, but it can potentially save your *** if someone shows up for a gank since it makes you immune to slows and stuns.

After you throw a point into Black Shield it’s time to get Tormented Shadow up to lvl 3 so you can get to your serious farming and make yourself more effective at your harassment. When you get your pool up to lvl 3 make sure that you are always placing it on the mages, it guarantees you three creep kills. If you are laning against someone who either doesn’t do AP damage, or they have no CC you can worry about maxing Black Shield it out last, your Dark Binding and Tormented Soil take priority since these are your bread and butter.

Dark Binding >> Tormented Shadow >> Soul Shackles >> Ignite (only if needed)

After hitting your Dark Binding, throw Tormented Shadow down and give it as long as you can before hitting Soul Shackles. This will optimize the damage you do since you will give time for soil to lower their magic resists.

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Ideal Summoner Spells

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Ignite - I highly recommend this you take ignite, Its one summoner spell that is effective the entire game, and works well in conjunction with your spell sequence.

Flash - Is pretty much a must have, it allows you to get away from potentially sticky situations as well as allowing you to flash in for easy kills, ganks, and team fights

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Other Acceptable Spells

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Teleport - Teleport comes in handy if you are aiming for Morgana to be a support character from the getgo.

Clairvoyance - Clairvoyance is another skill that typically comes in handy if you are aiming for a support Morgana.

Clarity - This spell is a beginners Morgana spell, i don't advise using it, i look at clarity as more of a crutch then anything. But none the less, i am listing it anyways as it does come in handy for beginner Morgana players