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Ashe Build Guide by C9Sneaky
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Threats & Synergies
This match up is not too hard for Ashe because she has similar range and poke as Cait.
Trist can out trade Ashe and also have high kill pressure on her.
Your laning is much stronger but she has the ability to
Varus is a bit like Ashe in terms of range and poke but he has more damage in an all in. He can pretty do everything Ashe can but better.
Ezreal is pretty easy to handle for Ashe because she has better poke. Even though Ezreal can dodge her ulti relatively easy she can still poke him down and win trades in lane
Attack damage marks give strong early game stats and are more efficient than other runes.
Armor seals are good because you'll be taking a lot of physical damage from minions and autoattacks early game.
Magic Resist glyphs are used to mitigate harass from their support.
Attack speed quints are really efficient compared to other runes and give you a strong mix of offensive stats when combined with attack damage marks.
(Q) Frost Shot|
Cooldown: 16/13/10/7/4 seconds
Cooldown: 60/55/50/45/40 seconds
(R) Enchanted Crystal Arrow|
Cooldown: 100/90/80 seconds
Taking W level 1 will always be the case since it's your only damage spell and your wave clear. Level 2 Q because it is more useful than taking early points into E and it will help you out in extended trades. Taking 2 points into W at level 3 gives you the extra damage and also your E at level 3 is not nearly as effective since it is more of a pure utility spell. Mana management is one of the most important things to keep in mind while playing Ashe. If you leave her Q on she will run out of mana very quickly so remember only to use it while kiting or chasing down the enemy.
Other than increasing the range, maxing Hawkshot first is an investment in the late game, you’re essentially upping your gold per min but reducing the kill pressure you have as your frost shot and volley slows are less effective, so I would recommend against it.
Remember that you will miss every arrow that you do not shoot. So sometimes it's better to just go for the long-distance arrow and maybe you will end up making a play. If not it is still on a reasonably low cooldown.
Doran's Blade is basically the only starting item option available. It gives you great early game stats and sustain to help you trade and farm easier. The Stealth Ward is a key to your early game as well. You should put this down at 1:30 either in the Tri brush if you're on blue side or over the wall into the river brush if you're purple side.
If 1550g+: B. F. Sword, 2 Health Potion, 1 Mana Potion
If 1240g+: Pickaxe, Doran's Blade, 2 Health Potion, 1 Mana Potion
If 875g+: Pickaxe, 2 Health Potion, 1 Mana Potion
If 440g+: Doran's Blade, 2 Health Potion, 1 Mana Potion
Infinity Edge is the first choice of item even before the change to Bloodthirster. You get the most AD out of this item and the crit will synergizes with your passive well. Always buy B. F. Sword on your first back if you can as it will be the most AD you can get on your first recall. If you can't afford it you can always get the Pickaxe first.
IE alone is not a very strong item but once you have your core item, Statikk Shiv, is when you are really strong. The attack speed and crit from Shiv makes the best out of your IE and takes advantage of the bonus crit damage. With an Avarice Blade and Hawkshot's passive you will be getting even more additional gold per minion kill. Shiv can give you the extra burst on Ashe and even more wave clear but Phantom Dancer is also a very good second item as it has more crit and attack speed than Shiv.
The 3rd item can be either Bloodthirster or Last Whisper. In most scenarios Last Whisper should be the 3rd item as your the enemy should should be building armor by now. If they are not building armor, The Bloodthirster is a really good item on Ashe.
Unless you're getting crushed by magic damage in which case if the damage you're taking is cleanse-able then build Mercurial Scimitar. If it's not then buy Banshee's Veil.
Early game your goal is to farm creeps and push towers. You should try to poke hard with Volley and push the lane to gain an advantage. Watch for when your Focus crit is available, as surprising them with the combo of auto attack crit + Volley damage will win you engagements. Don't spam Volley every time it's off cooldown but use it enough to where you are using your mana effectively.
The key to winning most lanes bottom is to follow up with your support, or having your support follow up with you. Don't follow bad overextended engagements but don't leave your support left for dead.
Two main points where you should be aggressive are at level 1, and level 6. At level one you do the most damage in the game with Focus + Volley which should be used to its fullest. Sitting in the brush as creeps spawn could give you an advantage that outright wins the lane. At level six you gain your ultimate and can initiate a fight anywhere on the map. You should look to start a fight against the unsuspecting enemy with enough mana for Enchanted Crystal Arrow and Volley.
Volley hits the first target(s) in a cone. Try to move your character to a position where the target you want is in the front of anything that could possibly block it. In lane, using your ultimate to start fights when both your and your lane partner's ultimates are up is ideal and will usually result in a kill.
Outside of laning phase you can use your ultimate to snipe people across the map and save a teammate, start a fight, or end a fight. The best way to do this is to try and line your character up in the direction that the fight is happening and fire it there. For example, if there's a fight mid lane, firing the arrow from your base would have a higher chance of hitting than if you were to fire it from bottom lane unless the fight is moving up and down the river. Firing it outside of this long distance will probably result in nothing, so it's better to not use it at all and save it for a fight in close proximity.
Try to look for people out of position and shoot an arrow at them. If it's a tank, don't bother unless your team is completely ready to follow up. You can also arrow to start a tower dive or start the fight at an objective. Make sure you position yourself to where you can follow up your arrow if needed but not get instantly killed by an enemy carry or assassin.
Initiate team fights with Enchanted Crystal Arrow and then start watching for the enemy carries. Throw out Volleys as much as you can and keep your Frost Shot activated the whole time.
A trick you can do in between auto attacks is spam your Frost Shot to activate and deactivate the slow. It makes you spend less mana but doesn't ensure that if they get away somehow that your frost shots will slow them long enough.