Hi Im Kira Hibiki I main Ashe and play her a lot in Normals and sometimes in Ranked(mostly team)as well

One thing to know about Ashe is that she is a very easy character to pick up and is really fun to play with. She is best played in the role ADC(Attack Damage Carry).

Ashe is usually known for her slows and ultimate as it provide the ability to initiate for your team.

Pros:
-Low Skill cap
-Aoe W + Slow
-global ult stun
-Passive gold, map vision

Cons:
-Very Squishy
-Can push lanes faster due to w and overextend during laning phase
-Passive is noticeable and easy to dodge
-ADC are the primary focused by enemies
-Low Mobility

Going 21/9/0 is very standard for ADC
Lvl 4 Fury is a must as it gives u more attack speed

is a good point to put as it helps u with last hitting

Brute force is useful because extra dmg is always nice

with the nerfs to lifesteal and the buff to feast its pretty good for sustain

4 extra dmg why not pick up martial mastery

Your job is to deal dmg and kill people as well so 3 points in Executioner is a must

2 points in warlord as u dont need the 3rd one

Dangerous game has saved me many times from ignite after a kill so i pick this up

Ashe is known for her crits so u must bring Frenzy

Yes Devastating strikes is good for killings tanks

Yeah u get the last one which is called Havoc

It is vital for Ashe to rush infinity edge for usually u can get delayed to get your BF sword so its best to either buy more dorans or buy an Avarice blade to help u catch up to the other ADC.
As for Attack speed its best to get Static Shiv because of the passive lighting proc along that with ur passive and infinity edge its gonna deal a lot of dmg and bring squishies down 50% hp Boots are a must after these 2 core items.
As later in game 15-25 mins later u should be buying last whisper because tanks are gonna get bigger and u need to deal dmg to them
ur last priority dmg item should be BloodThirster, this item is good because the shield and lifesteal can save you during team fights
for ur last item you should be buying a GA or a Banshee

Skill Order.>>>
-Your q is very helpful in lane as in poking if they back off after an engage you can shoot extra 2-3 shots due to them being slowed

-W is your main ability to farm,harass,hurt them this is your only ability that scales with ad and u shouldnt have an excuse for not using this except ur out of mana or saving up for ult.

-E the hawkshot is a very interesting ability and very unique it provides your team with a little bit of map control and vision and the passive gaining 3 extra gold is for sure gonna keep u ahead of the other adc in terms of gold if u are about even in farm

-R this is the ability Ashe is known for this provides a 3.5 stun and a slow aoe. This is the ability to help your team have the ability to initiate or pick someone off.

I run Flash and Heal 85% of my games

-Flash is a must get spell as it provides u with safety to teleport away

-With the buffs to heal by granting 30% movement speed bonus it overthrows barrier also heals 1 of your allies

-I rarely run cleanse but i cant lie how many times it saved me from cc and such.

It is vital to farm as an adc in lane. At 10 minutes u should be hitting around 75-100 cs if you are not then you need to practice your last hitting. Farming is hard sometimes because you are against other people and they will do the same farm and make sure u dont get farm, so try to balance it out by farming and trying to deny farm.

Around 80% of my games I have used my Arrows to start fights that works in our favor
Ashe is best to start fights and if your team follows up it should be an easy win
You should always try to aim for carries such as AP Mid,ADC with ur arrow
Always spam ur w and keep ur q on.

Position is Key for an ADC if they have an Assasin in their team u would want to stay in the back and keep autoing the closest to u. And if u are being focus u need to start Kiting backwards.
Key word: A dead ADC is a useless ADC

I played Ashe since Season 3 when she was played a lot. I was inspired to play Ashe again by C9 Sneaky as he has a great Ashe and even tho she isnt the best carry such as Kogmaw, Lucian but, She provides Utility for Team fights with CC and slows for ur team.

Thanks for reading my guide.

See u in the Rift