WARNING: The content of the guide detailing items may be outdated and I'm too damn lazy to edit it so yeah.
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About
Pros & Cons
Runes
Items
Summoner Spells
Abilities

Who am I?

I'm currently a hardstuck braindead low-elo silver player. However, Brand is by far my favorite mage in the entire game. I play a **** ton of this guy, but I'm not exactly qualified, so take my advice with a grain of salt if you must. I've been playing since September 2017, but I picked up Brand since early 2019 and I fell in love with him since (no ****).

Important Notes

Make sure to read the "Notes" of the items and builds up above, as I put some pretty useful content up there. Also, I'm not the top 1 player of Brand, so if I mess up this quide somehow, please let me know.
Also, hover over the name of highlighted items, runes, abilities, etc. to get more information about it. The main purpose of this guide is to make sure you as the reader understand how to actually play this champ.

PROS Really stupid damage. Like, this man is busted without a doubt. Free kills like you won't believe. Because you're a mage, you can poke extremely well. Your ult works in bot lane so well because you can focus two people at once, especially when you use ult and proc your time bomb passive to do massive AOE damage.

CONS Since he's a burst mage, he's very squishy. You get caught out, you die. Positioning is key. Position yourself in a way that allows you to hit abilities whilst being able to dodge enemy abilities at the same time.

Why should I play Brand?

Brand is BY FAR the best carry mage support you will see in your life. Until Riot comes out with some other ********. Brand deals a lot of damage, has an easy to set up stun, and provides good slows and AOE damage for your team. He's stupidly strong in low elo, and is simple to pick up and play, making him easy to climb with.

Domination

Dark Harvest: Dark Harvest is so damn easy to proc on Brand because of his passive, Blaze. It allows Brand to one-shot late game very easily. This is a must take, especially if you have an aggressive playstyle. Arcane Comet is okay but doesn't cover Brand's late game, since he tends to fall off if he is not super fed. Dark Harvest allows Brand to scale into the mid game and late game seamlessly.

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Cheap Shot: Cheap Shot will be procced by Brand's stun from his Q, Sear and Brand's slow from his R, Pyroclasm

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Eyeball Collection: You kill people and wards, and you get free AP. Pretty simple, right? Another good alternative is to get Zombie Ward if the lane is going to be hard to get kills from, like going against Morgana and Nami. A=

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Ultimate Hunter: I prefer this over Ravenous Hunter because Brand does not need healing at all, and having his ult in every fight is ridiculously helpful.

Sorcery

Manaflow Band: Brand already has a nice mana pool, and Manaflow Band makes sure you never run out of mana ever.

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Scorch: You know how Brand secures kills by burning people alive for 100k damage with Blaze? This is the icing on the cake. And yes, it procs Dark Harvest.

Bonus Stats

Adaptive Force: DAMAGE

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Adaptive Force: MORE DAMAGE

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Defense: Helps to reduce damage from the enemy ADC. Defense is better than Health in the early game, which you excel at. If you want, take Magic Resist if the enemy bot lane deals a lot of magic damage.

	Frostfang: Your support item. It's a really good item on Brand for its AP, CDR and base mana regen. If you're thinking about getting Relic Shield, DON'T. You are wasting gold and time, as Brand can upgrade Spellthief's by 10 minutes easily.
	Liandry's Torment: One of the must-build items on Brand, Liandry's Torment gives damage to Brand the longer he's in combat (up to 10% after five seconds. Also, it does % health DoT (damage over time) burn damage, so it's good against health tanks too.
	Rylai's Crystal Scepter: Another staple item for Brand, Rylai's Crystal Scepter slows enemies down when Brand hits them with abilities, which is really good when combined with Brand's ultimate, Pyroclasm. Having Rylai's makes it so much easier for Brand to hit abilities, so make sure this is your 2nd full item.
	Void Staff: Build Void Staff when one or more enemies who are fed build magic resist.
	Morellonomicon: Called "Morello's" by the cool kids, Morellonomicon is built when someone on the enemy team has a lot of healing, such as Soraka and Sona. It's also great to burst squishies with the magic penetration.
	Zhonya's Hourglass: When the enemy has a lot of physical damage and has burst ability like Zed's R Death Mark, build Zhonya's Hourglass.
	Rabadon's Deathcap I HIGHLY recommend building this item as your 3rd, or latest 4th item. Having that much raw AP on Brand is priceless, and can help Brand close out games.
	Luden's Echo Luden's Tempest is a great item to build item to Brand. Altough it's not optimal over Liandry's, it is fine to build.
	Banshee's Veil: You should build Banshee's Veil if one or more enemy champs have a lot of magic damage.
	Twin Shadows: You got some slippery boys who won't stay put? Build Twin Shadows and the enemy won't move again. You would incorporate this item into a Glacial Augment build.
	Hextech GLP-800 Everfrost is virtually the same as Twin Shadows, but shoots projectiles similar to Hextech Rocketbelt. You would put this item in a Glacial Augment build.

	Flash: You NEED this spell. You will not do well without Flash. This spell is mandatory on every single champion. This spell allows the player to instantly dash a short distance. Flash can used to close gaps and kill an enemy champ, run away from an enemy champ, or go over walls.
	Ignite: This is your usual secondary summoner spell. It secures kills for you more than your passive early game, and reduces healing from champs like Soraka and Nami.
	Exhaust Take Exhaust if the enemy ADC is very strong and is hitting their power spike early game, or if they have high burst damage such as Zed, Master Yi, and Katarina.

(Passive) Blaze: "Brand's spells light his targets ablaze, dealing damage over 4 seconds, stacking up to 3 times. If Brand kills an enemy while it is ablaze he regains mana. When Blaze reaches max stacks on a Champion or large monster, it becomes unstable. It detonates in 2 seconds, applying spell effects and dealing massive damage in an area around the victim." EXPLANATION: The first part of the passive is when an enemy is hit by an ability, they are set ablaze, taking damage over time. The second part of the passive is that when an enemy is hit by 3 of Brand's abilities in a short amount of time, a time bomb ring is put around them. When the ring's timer is complete, the enemy and all other enemies take instant damage. The ultimate's fireball procs a stack of the second passive multiple times when the fireball hits the same person two or three times. TIPS/DISCUSSION: This passive is ******* amazing. By mid and late game, your Ablaze part of the passive will burn people alive with like 300 health and will give you ******** kills. It's hilarious. And since a lot of people in low elo don't understand Brand, they will definetly end up exploding each other from Brand's time bomb passive. They stand next to each other, you get a pentakill.

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(Q) Sear: "Brand launches a ball of fire forward that deals 80/110/140/170/200 (+55% Ability Power) magic damage. Blaze: If the target is ablaze, Sear will stun the target for 1.5 seconds." EXPLANATION: You throw a skillshot projectile of fire. If they are ablaze it stuns them. TIPS/DISCUSSION: This is the ability that will let you pop off and secure kills for your team. And yes, the Q is annoying for the enemy team. And yes, I do love it.

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(W) Pillar of Flame: "After a short delay, Brand creates a Pillar of Flame at a location, dealing 75/120/165/210/255 (+60% Ability Power) magic damage to enemies. Blaze: Units that are ablaze take an additional 25% damage from Pillar of Flame." EXPLANATION: Brand makes a circle on the ground. After a small delay, it does damage in a small area. If the target is ablaze, they take 25% more damage from your W. TIPS/DISCUSSION: Pillar of Flame is your main poke tool, as you can hit the enemy bot lane behind minions and hit both champions with the ability. It's also the 2nd most damaging ability in Brand's kit, besides his ultimate.

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(E) Conflagration: "Brand conjures a powerful blast at his target, dealing 70/95/120/145/170 (+45% Ability Power) magic damage. Blaze: If the target is ablaze, Conflagration spreads to nearby enemies." EXPLANATION: Upon pressing E, Brand explodes the enemy for instant damage. If the enemy is abalze, Conflagration's damage and Blaze spreads to all other enemies in a small area around the target. TIPS/DISCUSSION: A great ability that boost Brand's AOE damage. Works great when used with Brand's R.

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(Ultimate) Pyroclasm: "Brand unleashes a devastating torrent of fire, dealing 100/200/300 (+25% Ability Power) magic damage each time it bounces up to 5 bounces. Bounces prioritize stacking Blaze to max on Champions. Blaze: If the target is ablaze, Pyroclasm will briefly slow the target by 30/45/60%." EXPLANATION: You throw a fireball that bounces between enemies up to 5 times and deals magic damage. The fireball prioritizes enemies who are already ablaze. If the enemy is ablaze, Pyroclasm will slow them as well. TIPS/DISCUSSION: Once you get Pyroclasm at level 6, look for an engage in lane. You should be able to get a pick with Brand's ult as long as both enemy laners are close to each other or one of them is close to enemy minions.

During the laning phase, Whenever you can, make sure to ward the river bush closest to lane, preferably with a control ward. Ward tri-bush, dragon pit, and the opening that leads to blue buff. Make sure to use Oracle's Lens everywhere around the dragon pit area of the river. Below is an image of all of the locations to ward on the map. During mid and late game, make sure that your team has optimal vision on the map.

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The Control Ward on top of the Stealth Ward means that either ward is good, but a Control Ward is preferred.
The blue circle represents the blue team, and the red circle represents the red team.
Deep warding the enemy jungle as a support is a great habit to make, as not only will you give your jungler information on where the enemy jungler is, but it will also protect you from unexpected ganks or dragon sneaks.

Early Game (AKA Laning Phase):

Make sure you have your W for level one. Before level 6, poke the enemy bot lane with W as much as you can. Be patient and don't put yourself at risk to hit them with your W. If the enemy bot lane tries to engage, stun them with an E( Conflagration}>Q Sear combo to instantly stun them, then hit them with a W( Pillar of Flame to finish your combo and proc your passive. Once you get your level 6, look to engage with your R( Pyroclasm). Use your R when your ADC is prepared to engage and the two enemy laners are nearby each other. Once you use your ult, use your other abilities to maximize your damage, and Ignite the enemy who you are certain you can kill. You should be able to get a kill with your R sometime in the laning phase. Make sure to take whatever drake is available, as Brand is good with taking drakes as well as stealing them. Always have vision in baron pit and the bot lane river bush.

Mid Game

You should have taken or lost a tower, or the game has reached the 15-minute mark. Now is the time to roam. Ward objectives, and help the other laners to secure kills and towers. Coordinate with your team to secure a drake and baron nashor . Poke out anyone who attempts to poke or make an engage with a W or E, then stun them with Q and finish the combo.

Late Game

Have the same vision mindset as mid game - have a lot of it. Now you should be pushing a lane that has a minion wave closest to the enemy base. Once again, coordinate with your team to take drake and baron nashor , take towers, destroy the enemy base, and win the game. It's really that simple. Just make sure your team doesn't int.

General Tips:

• Mute the people who're typing ruin your game. If someone is being toxic on your team, their team, or both, mute them. If a lot of people are being toxic and/or irritating, mute all of them. The commands that you can use to do so are "/mute @(their champion's name)" and "/mute all," respectively.
• Play safe, even if it means you'll get yelled at for it. I don't mean be a *****, but if your ADC runs headfirst into an impossible fight, don't go in. Tell them nicely to back off, and ping danger. It's okay for your teammates to die if they're stupid, as long as you don't do the same.
• Do NOT get greedy. If you greed for kills as Brand, you will be punished heavily by the enemy team. Play Brand a good number of times, know his limits and only make a risky play if you are 110% sure that it will work and it will benefit you. Don't risk dying for a kill if you have a shutdown. That's throwing, idiot.
• Don't give up. No matter what, any game is winnable. You're Brand. I got a pentakill even though we were severely losing. I mean, we still lost, BUT STILL.
• Don't be afraid to duo. Playing with a good ADC main who's your buddy will benefit you SO MUCH. While solo queue is a humungous coinflip, duo'ing is much better, as two people playing ADC and support can make a huge difference in the game, and definitely carry the team. I mean, I should know. I do it myself.
• Get good at a pocket pick support. Brand is a very popular support that is banned and picked a lot more than you think. Some champs that closely resemble Brand are Janna, Karma, and Sona, as they are all high-damage AP champs who are all squishy.
• Don't play ranked on a losing streak. If you lose twice in a row, take a break for about half an hour or an hour or so, then keep playing. It makes all the difference, as playing tilted will only ruin your games.
• Talk to other support mains. This guide can only do so much, and talking with a human person that is good at support can tell you much more than I can type in a guide. They may also understand your weaknesses and will be able to fix those. TL;DR find some friends, loser.

Thank you so much for reading! Make sure to leave a vote and comment on my guide. Let me know if there are any questions, comments, or concerns with the guide.