Pro:
- He is a bear.
- Pretty immortal in all phase of the game.
- Good damage to be a tank.
- Unknown by many ("WTF THIS DMG OMG!!!").
- Great team fighter.
- Fun gameplay.
- Easy to learn

Cons:
- RIOT has forgotten about its existence.
- Easy to be kited.
- Not strong CCs.
- Slightly falling down in late-game.

Ok, let's look at the abilities one by one and how to be a great polar bear.

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When Volibear's health drops below 30% of his maximum health, he will heal for 30% of his maximum health over the next 6 seconds. This passive effect has a 120 second cooldown. Heal yourself like a real bear! This passive is very strong, expecially with Spirit Visage, heal a lot of HPs, if your enemys dont have Ignite, you are really immortal. The Relentless Storm help you to early-game trade, you can remain in combat' thanks to the healing, and eventually take a kill of force a enemys flash. But look for the cooldown, is very higt.

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For the next 4 seconds, Volibear gains 15 / 17.5 / 20 / 22.5 / 25% movement speed. If he is moving towards a nearby visible enemy champion, the movement speed bonus is increased to 30 / 37.5 / 45 / 52.5 / 60%. Additionally, Volibear's next autoattack during this time will deal 30 / 60 / 90 / 120 / 150 bonus physical damage and will fling the target behind him (300 units). Make the real bear and run 4-legged against your enemies! This ability is useful for engaging and activating Aftershock. If you attack an enemy during the animation, you throw it behind you, like Singed. Useful in many cases, chase, free your way from someone who stands in front of you or isolates a priority target.

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Passive: Volibear temporarily gains 4 / 8 / 12 / 16 / 20% bonus attack speed after an autoattack. This bonus stacks up to 3 times and lasts for 4 seconds. Active: While Volibear has 3 stacks of Frenzy, he can activate this ability to bite a target enemy. The stacks won't be consumed. The bite will deal 60 / 110 / 160 / 210 / 260 (+15% of bonus Health) physical damage. This damage will in turn be increased by 1% for every 1% of the target's missing Health. Refunds half of the cooldown if used on a minion or monster. Like a real bear, angry and bitten everyone's head ... Minion, monster, champion and even Baron if needed ... This ability increases attack speed by attacking, and after 3 AA, you can bite an enemy unit. More angry you are, more the enemy's HPs are low, and more HPs you have, more you'll do damage with the active.

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Volibear lets out a powerful roar that deals 60 / 105 / 150 / 195 / 240 (+60% of ability power) magic damage to nearby enemies, slightly knocking them back and slowing them by 30 / 35 / 40 / 45 / 50% for 3 seconds. Minions, monsters and pets are terrified for the duration as well. Enemies who are dashing or airborne (before Roar is cast) are dealt 40 / 60 / 80 / 100 / 120 (+30% of ability power) additional magic damage. Scream like a real bear! Thanks to this very useful ability, minions, monsters and pets are terrified for the duration, in lane allows you to trade against your enemy without the damage inflicted by enemy minions. Champions hitting by Sky Splitter are slowed, and interrupt dash leap and similar. Use this after an enemys dash leap etc... Can deal a tons of bonus damage to them.

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Volibear deals 75 / 115 / 155 (+30% of ability power) magic damage to up to 8 nearby enemies. For the next 12 seconds, Volibear's basic attacks will blast his target with lightning that will bounce to up to 7 nearby enemies, dealing the same damage as bonus magic damage to all targets it hits. Throw lightning as a real bear would do ... Mmm ... Yes ... Here the bears throw lightning ... I do not know why ... But it's so ... However, throw lightning like a real bear! By activating Stormbringer your AAs deal magical damage to all nearby enemies, in team fight, this ability can be decisive for victory.

Now let's talk about the primary runes. Resolve for me is the best choice for a Bear.

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Useful rune for a real bear, good damage, sustain and HPs bonus, but on this bear i prefer Aftershock. I take Grasp of the Undying only if i need more sustain douring the laning-phase.

Best choise to be a real bear. Aftershock give you a tons of defense after you hit with Thundering Smash or Sky Splitter, so can help you to trade in all phase of the game.

A real bear would never take this rune.

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A real bear wants to eat the towers, this rune helps you do it. Excellent choice to take advantage of objective, such as the first tower or tower plating.

Sometimes, a real bear may want a Font of Life to heal, but it is usually better to be able to eat the towers.

A real bear does not use shields. Useless.

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A real bear, knows how important the defenses are, this rune increases the defense, helping you in all phases of the game.

A real bear know how to fight against a poking-lane. Second Wind + Doran's Shield, heals you a lot every time you get damaged by enemys. Giving you the chance to stay in Lane longer and eventually win trade against the enemy.

A real bear knows how strong this rune is. Mitigate damage during the laning-phase, it gives you advantage over your opponent in early trades.

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To be a real bear, you need HPs. This rune is a must on Volibear, having many HPs, on our bear also means to have a damage bonus.

A real bear knows how to cure himself without the help of the other inferior creatures. Leave this rune to support.

A real bear does not like be stopped, so this rune helps you against a team with a lot of CCs.

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Now let's see the secondary runes.

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Precision it's the best choice for a real bear, especially in match-ups where you can go more aggressive.

A real bear knows how to heal himself when he kills someone. This rune is great in aggressive games, thanks to the healing given by kill / assist. And gold bonuses are always welcome.

Bite your enemies like a real bear. This rune, combined with Frenzy , is extremely strong, against enemies with HPs under 40%, becomes an execution.

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Inspiration it's great in some cases for a real bear, mainly when you need to buy items as fast as possible.

A real bear knows how to get into debt. Being able to buy items earlier than normal can make the difference between winning or losing Lane, especially in hards match-ups.

A real bear loves to have comfortable boots, especially if free. Receiving the Slightly Magical Boots at 10 minutes (or less if you get kill / assist), allows you to concentrate on buying other useful items for laning-phase.

Now let's look at the core items of a real bear favourite build. Obviusly this list can changed in base at the situation, expecially the "first-back", when you're behind or it's a difficult lane, the first item will be difensive like Spectre's Cowl or Bramble Vest.

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This is one of the best 1st back in almost all situations, good HPs and one useful passive. Volibear, moreover, gains damage on Frenzy according to its own HPs, so for such a low price this item is a must.

The best 1st back if you are against a heavy AP like Teemo, Swain, Viktor etc etc..., later can become Spirit Visage or Adaptive Helm.

The best 1st back if you are against a heavy AD with sustain like Tryndamere or Aatrox, inflict Grievous Wounds reduces all healing received by 40%.

Rush this item against a champions that relies heavily on AAs like Vayne, Quinn etc etc ... It will allow you to resist the poke and stay longer in the lane.

Rush this item against a champions with heavy CCs and magical damage.

Final form of Bami's Cinder, with the addition of more HPs, more damage of passive and good armor. So, core item.

Healing increased? Ok give me this item! On Volibear, in addition to CDR, MR and HPs, empowers a lot The Relentless Storm healing. So ... Core item!

In addition to the excellent statistics given by this item, its active, is a must on Volibear, allows you to engage by increasing the speed of Thundering Smash.

One of my favourite defensive item, armor HPs and one very useful passive. On Volibear this plate is essential.

800 HPs, CDR, 200% Health regen and a passive that allows you to get back full-HP's in a few seconds. For Volibear, this item can also be considered "offensive", thanks to the damage scaling of Frenzy based on your maximum life.

Laning phase

The laning phase of a real bear often depends on the match-up.
We usually start with Sky Splitter to facilitate lv1 trades. Terrorizing minions allows you to avoid their damage and win the trade against your opponent.
The first ability to maximize, however, remains Frenzy , which in laning-phase helps you to farm and, with the attack speed obtained, brutalize your enemy. If you have decided to take Coup de Grace, the active of Frenzy , can guarantee a kill in the early stages of the game.
The ability of Volibear to build defenses and HPs, while maintaining high damage, often leads your enemy to give up trying the trade.
The Volibear kit, in addition to other things, also allows you to make good gank, then, go to roam whenever you can.
Thundering Smash + Sky Splitter, can facilitate the work of the allied jungler by throwing the enemy at your back and slowing it down.

Team Fight

In team fight, a real bear must become an unstoppable monster.
Engage with Thundering Smash + Turbo Chemtank, block dash or leap with Sky Splitter and destroy opponents by activating Stormbringer and Frenzy .
As mentioned before, your role in the team fight is to engage, hold the damage, and force the enemies to split so as not to take too much damage from Stormbringer. Thundering Smash, can isolate a priority target from its allies, and Sky Splitter can stop escape abilities like Rocket Jump or Hookshot and deal massive damage.
Volibear is a team champ, so, generally not going to split-push, remain with you team and waith for a good pick or engage.

Ok, we have reached the end of this short guide, I hope it will help you to discover this fun champion and maybe climb in ranked. I will try to keep my guide always updated. Thanks to everyone and see you soon!