Hello, I'm just a little guy who does funny things on a silly champion. I do not play ranked and don't intend to, as this is all for fun. I'm not a pro at Ashe, so take this guide with a grain of salt.

I main Miss Fortune and Ashe as of now.

• Her entire kit revolves around keeping a target slowed while she or her team can attack. Her passive, Frost Shot, enables her auto-attacks and abilities to slow, which can synergize well with champions who depend on skill shots or can benefit off keeping a target in place (ex. Seraphine, Jhin, Miss Fortune).

• She can be pretty versatile as well, as she can build crit, lethality, AP, etcetera.

• She is incredibly annoying as a support.

Keystones

Arcane Comet is the usual keystone for Ashe support, as it provides additionally damage if you hit your Volley and poke during laning phase. It's overall just the ideal and safest rune for support Ashe to take.

Hail of Blades is especially good if you can easily engage into the opposing ADC and support, since Ashe's auto-attacks can slow, allowing your ADC to also attack. Ashe can also proc Ranger's Focus quicker, giving additional slow with the bonus attack speed. This is best if you can all-in at either level 2 or 3.

Dark Harvest is good for when you're playing AP Ashe, and since Enchanted Crystal Arrow has a global range, sniper Ashe is a possiblity. Also, her Volley has a long range (1200), so she can get stacks easily if low HP enemies are near her.

Guardian grants you and your ADC more survivability during laning phase, especially if you have Bone Plating as a secondary rune.

Secondary Runes

Manaflow Band Gives extra mana and additional mana regen. Transcendence: +10 ability haste and extra cooldown reduction upon takedowns. Scorch: Extra damage output.

Cheap Shot: She can do additional damage to champions with impaired movement from her passive. Zombie Ward: Additional vision, and she can gain a total of 18 AD or 30 AP. Ultimate Hunter: Enchanted Crystal Arrow immobolizes and slows enemies. It's good to have a lower cooldown to such ability.

Biscuit Delivery: Heals and gives mana. Approach Velocity: Good rune when fighting and going for an all-in, especially with Hail of Blades.

Font of Life: Allies who attack enemies you impaired the movement of will heal. Bone Plating: Just extra sustain. Overgrowth: You can get extra HP when minions die near you.

As far as itemization goes, buy items you think will help make your team stronger or counters the enemy team. Only having one set of items won't work into all matchups.

When I play Ashe, I usually buy Spectral Sickle, but Spellthief's Edge is also viable when leaning more towards AP Ashe. Back at around 800 gold to buy Boots, Tear of the Goddess, and one Control Ward. If I have extra gold, I'd buy items that would build into my desired mythic ( Faerie Charm, Long Sword, Sapphire Crystal or Amplifying Tome).

I recall as soon as I have enough money to buy Ionian Boots of Lucidity, since it increases your ability haste, allowing for more W spam.

After boots, I would usually go Imperial Mandate, as it's relatively cheap and can give a huge boost to the team. It is best if your team isn't in the lead and behind in gold. I don't usually go Duskblade of Draktharr, but it is also a viable option if you're going to buy lethality items and if your team needs more AD. Liandry's Torment is also a good option, especially if you're in the lead. It can help tear down tanks and squishies, and paired with grievous wounds would render healing useless.

Tear will build into Manamune. It is a bit expensive, so you could just keep it as tear. It grants you additional mana, ability haste, and attack damage.

A cheaper option for a legendary item would be Umbral Glaive. It allows you to clear wards easily, and paired with Hawkshot, clearing wards would be no problem.

Axiom Arc grants lethality and gives your Enchanted Crystal Arrow CDR if you get a takedown from it. It pairs well with Duskblade and other lethality items.

Serpent's Fang is a good item to have when the enemy team has a lot of shielding (ex. Lux, Shen, Karma etc.]]

Grevious wounds is best paired with Liandry's Torment for the most amount of reduced healing. You can keep it as Oblivion Orb/ Executioner's Calling, or upgrade it to Morellonomicon/ Chempunk Chainsword for additional stats.

If your team lacks sustainability, getting Redemption can help a bunch.

Zeke's Convergence can help when you ult an enemy during a fight, as your accomplice can deal additional damage to it. You can change accomplices every 60 seconds.